We’re thrilled to announce that Stephanie Urban, vice president of e-commerce and marketing for Vince Camuto, was the recipient of Women in Retail’s 2024 Top Woman of the Year, an award created in partnership with CommerceNext for its CommerceNexty Awards program. The award, which was announced at CommerceNext’s event in New York City last week, recognizes a woman leader in retail who has contributed to the community and mentored others along their career paths.

Award winners are selected based on votes by CommerceNext’s judges of industry leaders along with an equally weighted popular vote.

CommerceNext, a community, event series and conference for marketing, e-commerce and technology leaders at retail and direct-to-consumer brands, created its CommerceNexty Awards program to honor and celebrate the year’s best and most innovative marketing and e-commerce programs.

“This year’s finalists were outstanding and exceeded our expectations,” said Veronika Sonsev, co-founder of CommerceNext. “Every year, the winners embrace technology and creativity to find new ways to grow their businesses. At CommerceNext, we’re celebrating the work of all of the finalists and we’re particularly excited to recognize the achievements of our winners.”

Additional winners for 2024 include:

  • Best Use of Data or Technology in Marketing: Carhartt was recognized for its collaboration with Bluecore, with the workwear brand embracing a customer-centric approach for new revenue opportunities.
  • Most Impactful Social Responsibility Campaign: Patagonia won for its campaign for a “Safe and Healthy California,” which ensured no Californians would have to face health hazards from living near oil wells.
  • Most Effective Brand Storytelling: Coach won for its “In My Tabby” campaign that intertwined the iconic Tabby bag with personal narratives.
  • Outstanding New E-Commerce Experience: American Eagle was awarded for its collaboration with Amazon Prime Video’s “The Summer I Turned Pretty,” offering a seamless shopping experience.
  • Best Use of a New Channel: Sephora’s “SEPHORiA: House of Beauty” merges digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction.
  • Marketing Innovator of the Year: e.l.f. Beauty won for the fourth year in a row, this time for its true-crime parody documentary capturing widespread “e.l.f. pinching” in households everywhere on Amazon Freevee.