There are a number of reasons why you should attend Women in Retail Leadership Circle’s upcoming Girl Talks events (see this article from last week for more information), but maybe none moreso than to hear the unique story of Julie Bornstein, who earlier this year left beauty industry giant Sephora as its chief marketing officer and the “most plugged-in woman in beauty,” according to Women’s Wear Daily, to become the chief operating officer of online startup Stitch Fix.
Why leave the security of brand name company like Sephora for a startup? What were Julie’s motivations? Her doubts? And what was it about the online subscription and personal shopping service Stitch Fix that attracted her to the company?
Get the answers to these questions and many more when Julie takes the stage at Girl Talks West to tell her story. In addition to delving into her personal career decisions, Julie will provide attendees with practical advice on how and when to make a career move.
Last but not least, Julie will discuss the similarities and differences in working at a startup business compared to that of an enterprise brand like Sephora — both the challenges and opportunities, marketing strategies, hiring strategies, growth strategies, and more.