From what led to her career in the fashion industry to how her childhood helped mold her as a woman and leader, Diane von Furstenberg provided a glimpse into her creative and inspiring mind in this open and honest conversation from the Women in Retail Leadership Days 2020 virtual event. The fashion and retail industry...
e.l.f. Beauty’s “Eyes, Lips, Face” TikTok campaign was one of the first beauty campaigns on the video-sharing social networking service, and also one of the beauty retailer’s — and TikTok’s — most successful campaigns to date. In fact, the TikTok video now boasts more than 10 billion views. What was the secret to its success?...
Margot Bloomstein, principal of Appropriate, Inc., and author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap,” believes that cynicism is cheap, hope takes work, and trust bridges the distance between them. In this video, Bloomstein discusses the unique opportunities that brand and retail marketers and content strategists have to foster...
The Bouqs Company, the online floral retailer that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide, takes community very seriously. “We’re very committed to increasing awareness in our community across a variety of facets,” said Darcy Cozzetto, chief operating officer of The Bouqs Company, during the December installment of the Women in...
A hyperfocus on the customer was essential to retailers’ survival in 2020, as COVID-19 pandemic lockdowns kept consumers in their homes and shopping behavior drastically shifted. In this video clip from the December 2020 Women in Retail and Total Retail Virtual Exchange, Jennifer Downes, chief marketing officer, WW eCommerce at Lenovo, discusses how the consumer...
Nancy Lieberman, the legendary WNBA player and first-ever female NBA coach, joined Women in Retail Leadership Circle at its virtual Holiday Bash event last month. Lieberman is well known for her charisma, pioneering spirit and admirable work ethic, and she remains unquestionably one of the most influential and respected figures in sports. In this clip...
Nancy Lieberman, the legendary WNBA player and first-ever female NBA coach, joined Women in Retail Leadership Circle at its virtual Holiday Bash event last month. Lieberman is well known for her charisma, pioneering spirit and admirable work ethic, and she remains unquestionably one of the most influential and respected figures in sports. Watch Lieberman’s full...
For ThirdLove, it’s all about giving back. This was a key message Heidi Zak, CEO and co-founder of e-commerce intimates apparel brand ThirdLove, shared as she described her company’s TL Effect program during November’s Women in Retail and Total Retail Virtual Exchange. The program, Zak said, was created to encourage and support early-stage consumer-focused companies...
Work-life balance and work-life harmony are not the same thing. In part two of this video series, Blake Schofield, former corporate executive and founder and CEO of Connections Illuminated, shares tips for managing stress in the workplace with a specific focus on the retail industry. She explains how retail leaders can create positive change, reduce...
What’s the one mistake even the most successful women make repeatedly when it comes to their personal finances? According to Sallie Krawcheck, CEO and co-founder of Ellevest, a digital-first, mission-driven investment platform for women, it’s not investing enough. “Our problem as women is that we don’t invest enough,” said Krawcheck, during a session at last...
