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How Patagonia is Redefining its Social Presence

At the February Women in Retail and Total Retail Virtual Exchange, Editor-in-Chief Joe Keenan interviewed Jessica Dahlstrum, director of digital marketing at Patagonia. In this clip from their conversation, Dahlstrum discusses redefining Patagonia’s social media presence. Watch the entire conversation with Dahlstrum, as well as the other sessions in the two-hour Virtual Exchange featuring retail...

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Danielle Lafleur, Former President, BC Brands

In this Women in Retail Leadership Circle member spotlight, we feature a video interview with Danielle Lafleur, former president of BC Brands, a luxury activewear platform and parent company of BANDIER and Carbon38. We asked Lafleur a series of questions about herself and her career so you can get to know her better. If you...

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Are Your DTC Campaigns Underperforming?

There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part two of a three-part video series on...

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Build-A-Bear Workshop CEO Sharon Price John on Gumption and Identifying Goals

“If you’ve accomplished every goal you’ve ever written down, you have no idea what you’re capable of,” Build-A-Bear Workshop CEO Sharon Price John says about climbing toward your full potential and enjoying the twists and turns along the way. Price John took the stage at the 2023 Women Leading Travel & Hospitality Summit, hosted by...

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ESG Buy-In: Strategies for Leadership and Employee Support

When championing change within an organization, leadership buy-in and cross-functional support are essential for long-term success. But how can you actually “make the business case” and “influence without authority” to enlist your executives and peers to support ESG and impact initiatives? In this member workshop, we’ll explore strategies and techniques to communicate the benefits of...

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DTC Leaders: What You're Getting Wrong About KPIs

There’s a lot of talk in the direct-to-consumer (DTC) world about ad campaigns not converting and delivering low return on ad spend (ROAS). The landscape has required brands to focus more on developing relationships with consumers before they convert, which starts with awareness (i.e., top-of-the-funnel advertising). In part one of a three-part video series on...

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