As the COVID-19 pandemic continues to disrupt retail and many other industries, staying profitable is becoming increasingly difficult. In this video, Laurel Mintz, founder and CEO of Elevate My Brand, shares how brands and retailers can use this uncertain time as an opportunity to grow by doubling down on digital spend, increasing social media content,...
During a Women in Retail Leadership Days keynote session earlier this month, fashion and retail industry icon Diane von Furstenberg covered a wide array of topics in an interview with Sandra Campos, former CEO, Diane von Furstenberg (DVF). From what led to her career in the fashion industry to how her childhood helped mold her...
Building a smart, holistic marketing strategy can be a challenge and full of intimidating jargon. In this video, Laurel Mintz, founder and CEO of Elevate My Brand, breaks down the key aspects you need to evaluate when creating a marketing strategy for your brand. In addition, Mintz shares a few free tools you can use...
When the COVID-19 pandemic hit and Verizon had to close its retail stores, instead of laying off or furloughing thousands of employees, the telecommunications company used it as an opportunity to train thousands of its sales associates on its customer service function. This was a key takeaway from a discussion that took place between Aparna...
Paula Clayton, senior vice president and Lowe’s general manager for Synchrony, and Jennifer DiPasquale, president and co-founder of Women in Retail Leadership Circle and Total Retail, have a candid conversation around the transformative year 2020 has been. Being a leader with an agile mind-set and prioritizing technology with safety — working to eliminate disruption for...
The importance of listening to her employees and having open and honest communication with them, especially during the current COVID-19 pandemic, was a key topic discussed by Christina Callas, executive vice president and chief digital officer of Total Wine & More, during a conversation with Sonia Lapinsky, managing director of AlixPartners, during the September installment...
Setting up a clear vision (and then getting out of the way), listening to your team members and customers, creating a safe environment for experimenting with ideas, surrounding yourself with high-performing talent, and feeding and nourishing that talent are the key leadership success drivers for Kelly Cook, chief marketing and IT officer at David’s Bridal....
During the August Women in Retail and Total Retail Virtual Exchange, Amy Errett, CEO and founder of Madison Reed, an omnichannel beauty brand that’s challenging industry titans in the hair color space, participated in a virtual discussion with Jennifer DiPasquale, co-founder and president of the Women in Retail Leadership Circle. The two discussed everything from...
During the August installment of the Women in Retail and Total Retail Virtual Exchange, Kim Lefko, senior vice president and chief marketing officer of Ace Hardware, participated in a discussion with Sucharita Kodali, vice president and principal analyst at Forrester. The two discussed everything from the observed shifts in consumer behavior during the COVID-19 pandemic...
During our August installment of the Women in Retail and Total Retail Virtual Exchange, Marla Beck, CEO and co-founder of Bluemercury, a high-growth luxury beauty retail chain which was acquired by Macy’s in 2015, participated in a discussion with Melissa Campanelli, co-founder of Women in Retail Leadership Circle and brand and content director of Total...
