Facebook VP on Meeting Changing Customer Needs and Selling on Social
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Eva Press, vice president, U.S. Global Business Group, CPG, Health and Retail at Facebook. Listen in as Press discusses her career journey, what she’s been hearing from her retail clients regarding the COVID-19 pandemic, and how Facebook is partnering with retailers to address new consumer habits and expectations.
Press shares her advice and best practices for retailers on how to leverage Facebook to meet customer needs going forward, provides an example of a retailer trying innovative tactics on the social media platform to engage with customers, and details what retailers can do now to prepare for the upcoming holiday season. Furthermore, she discusses the company’s recent launch of its Facebook Shops product, how the Shops can help small businesses kick-start e-commerce sales, and the opportunities for retail growth that she sees at Facebook. This episode was recorded in June 2020.
As vice president, Eva Press leads Facebook’s sales and account teams in the U.S. for the CPG, healthcare and retail verticals. In this role, she and her teams focus on partnering with large, complex, traditional advertisers to navigate the disruptions that are shaping the marketing landscape. Eva joined Facebook over eight years ago, and has held strategic roles on the Creative Shop and Global Accounts teams, helping advertisers and their agencies grow their businesses by understanding marketing in a mobile-first world. Eva is on the boards of the National Retail Foundation and She Runs It (formerly known as AWNY). Before joining Facebook, Eva spent 10 years in brand management at Kraft Foods, leading such iconic brands as Planters Nuts and Oreo Cookies. She holds her MBA from the Kellogg Graduate School of Management, and undergraduate degrees from the University of Pennsylvania and the Wharton School of Business. Eva grew up in Nashville, and lives in New Jersey with her husband, three children and one cat.
Date: September 1, 2020
Credits: Eva Press
Duration: 22:46
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