Bonobos CEO Micky Onvural on Building an Authentic, Purpose-Driven and Inclusive Brand
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Micky Onvural, CEO of Bonobos, a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Listen in as Onvural discusses her career journey and how it led to her current role, why it’s important to her that Bonobos is a purpose-driven brand, and a few of her favorite inclusive campaigns.
Onvural details Bonobos’ partnership with Callen-Lorde and the Black Visions Collective, its campaign #MoreThanAParade that celebrated the LGBTQ+ community when the 2020 New York City Pride Parade was cancelled due to COVID-19, and how menswear brand promotes inclusivity with its employees. Furthermore, she shares her advice for other companies looking to promote inclusivity, how being a woman CEO of a menswear brand brings challenges and opportunities, her leadership style, and how she’s keeping her team motivated during the pandemic. Lastly, Onvural cites her favorite quotes, whom she looks to for advice, and what she’s looking forward to heading into 2021, both personally and professionally.
As CEO of Bonobos, Micky Onvural is responsible for evolving, innovating and driving growth in all facets of the business, from customer experience to omnichannel strategy to product expansion and more. Prior to her role as CEO, Onvural served as the co-president of Bonobos, and was responsible for evolving and innovating on the end-to-end customer experience, including e-commerce, guideshops, ninjas (i.e., Customer Service), marketing and creative. Before her time as co-president, she held the title of chief marketing officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across owned, earned and paid media channels. Before Bonobos, Onvural served as the vice president of consumer marketing at Trulia, establishing it as a household name. Before Trulia, she held marketing leadership roles at companies including L’Oreal, Kellogg’s, TokBox, and eBay. Onvural graduated with a Bachelor of Arts degree from the University of Cambridge in the U.K. She currently lives in Brooklyn with her husband and three children.
Date: September 29, 2020
Credits: Micky Onvural
Duration: 34:34
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