Groupon Exec Jennifer Beugelmans: 'Normalize Uncomfortable Conversations'
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jennifer Beugelmans, chief communications officer at Groupon, the trusted online marketplace for deals and coupons on local experiences. Listen in as Beugelmans discusses her day-to-day responsibilities as Groupon’s communications chief (1:04), how she purposefully built her nontraditional career journey that led to her current role (3:34), and how she leaned on intuition to know when it was time to move onto a new opportunity (6:34).
In addition, Beugelmans shares how she honed her relationship-building skills to nurture connections and grow her network (9:00) and how she applies these skills when hiring candidates to join her team (11:50). She discusses how she supports diverse and inclusive company culture, including hosting monthly discussions around bias at Groupon (15:09), and how leaders can normalize having difficult conversations with their teams (18:56). Lastly, Beugelmans shares her advice for women working to realize an executive position in retail (21:45).
Jennifer Beugelmans (she/her) is Groupon’s chief communications officer. In this role, she’s responsible for Groupon’s communications, investor relations and social responsibility functions. She was promoted to chief communications officer in 2020 after serving as vice president of investor relations. Prior to her role at Groupon, Jennifer served as vice president of investor relations and corporate communications at Dollar General, and vice president of investor relations at Etsy, Inc.
During her nearly 30-year career, Jennifer has held leadership roles at strategic communications firms Joele Frank, Pure Communications and EVC Group. She began her career on Wall Street, working on institutional equity and fixed income desks at Merrill Lynch and Griffin Kubik Stephens and Thompson.
Date: October 11, 2022
Credits: Jennifer Beugelmans
Duration: 26:13
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