ButcherBox Commercial Chief Reba Hatcher on 'Mastering the Spin' in Career Transitions
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Reba Hatcher, chief commercial officer at ButcherBox, a delivery subscription service that offers high-quality, humanely raised meat and seafood. Hatcher shares insights about ButcherBox’s evolution over 10 years, including its origin and core values (1:30), and reflects on major transformations the company has undergone since her early days there (3:00), She discusses what prompts a revamp of company core values (4:50), the impact of the COVID-19 pandemic on ButcherBox’s business (6:10), and using data to achieve growth while staying connected to customers (8:00).
Additionally, Hatcher expands on ButcherBox’s Sizzle Society loyalty program and personalization efforts (11:00), the growth of the company’s retail partnerships (13:20), and the importance of its sustainability investments (17:30). She talks about her varied, nonlinear career trajectory (21:50), taking a risk by moving from Ernst & Young to ButcherBox (25:30), and her advice on navigating cross-industry career changes (27:10). Lastly, Hatcher shares her non-negotiables in leadership as well as work/life balance (28:30).
As chief commercial officer, Reba is responsible for driving top-line revenue growth while creating new and innovative revenue streams. She oversees product, pricing, merchandising, revenue, retention, and retail partnerships. Previously, Reba was chief of staff and strategic advisor to the CEO. She joined ButcherBox in 2017 from Ernst & Young, where she guided clients through change management and organizational design. She earned her B.S. in Accounting and Sociology from Boston College.
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Date: February 3, 2026
Credits: Reba Hatcher
Duration: 32:41
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