CAMP CEO and President Jenica Myszkowski on Scaling Immersive Retail Experiences
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Jenica Myszkowski, CEO and president of CAMP, an experience company that brings families together through immersive adventures that inspire play. This discussion was recorded at Shoptalk in Las Vegas last week. Listen in as Myszkowski shares her career journey that led her to CAMP (0:50), how previous roles shaped her as a leader (2:40), and how the company is utilizing artificial intelligence to synthesize customer data (4:20).
In addition, Myszkowski discusses overcoming challenges as the business scales and opens new stores (5:20), her vision for CAMP over the next three years to five years (6:40), and her career advice for rising women leaders (7:40). The conversation ends with how Myszkowski stays inspired and creative (8:00), a few rapid-fire questions around family and career (9:00), and tracking the industry’s move into experiential retail (10:05).
Jenica Myszkowski is a transformative retail leader who has redefined customer journeys with a human-centered lens, consistently turning complex challenges into opportunities for growth. Known for leading organizations through change, creating high-performance cultures, and developing the next generation of leaders, she has built a career at the intersection of innovation, operational excellence, and customer experience. As CEO of CAMP, the family experience company redefining how families play, shop and connect, Jenica leads with a focus on creativity, growth and innovation.
Date: March 31, 2026
Credits: Jenica Myszkowski
Duration: 11:27
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