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Insights & Resources


The Cost of 'Free' Returns

In 2018, Americans returned $400 billion worth of clothing purchases to retailers. That number was up 53 percent from 2015, and it’s continuing to grow. For businesses that sell clothing online, it’s a chicken-and-egg problem. Consumers generally won’t trust an online purchase unless they know they can return the garment for a refund. Returns are...


Marketing in Crisis

The COVID-19 pandemic is the only crisis many generations have experienced, and the federal, state and local governments’ stay-at-home mandates are challenging for many marketers and businesses. Marketing during this time can be difficult, but can also strengthen authentic connections to your customers during a time they need it most. Just as many of us...


Help Us Help You

Women in Retail Leadership Circle (WIRLC) is first and foremost a community. It’s our duty to best serve you, our incredible community of women leaders. As such, we want to ensure we’re providing you with the most relevant and useful in formation right now — and we believe the best insights come from engaging with all of...


The Best Advice Top Women Retail Execs Have Received

Earlier this year, Women in Retail Leadership Circle released its 10th annual Top Women in Retail issue. This annual resource features a who’s who in the industry, spotlighting women who have helped their companies grow and thrive in a challenged retail environment (and continue to do so today in the midst of the COVID-19 health...


Join Us

Over the past couple of weeks, I’ve spent a lot of time speaking to retailers, friends and colleagues on the phone (and, of course, on Zoom) about the COVID-19 pandemic and the impact it is having on the retail industry. From those conversations, it has become increasingly clear to me that we’re in a unified...


The Power of Embracing Diversity

How can you nurture collective alignment while encouraging diversity? When dealing with cultures, modes of thinking, backgrounds, or outlooks different from your own, creating and maintaining alignment by communicating effectively and adjusting to new circumstances or environments is particularly crucial — and challenging. It’s important to note that alignment doesn’t mean pressuring others to think...


Helping Out

Well, another week has gone by in this new normal, and while I’m sure most of you have settled comfortably into your routines, let’s face it, there’s still a lot of fear and confusion out there stemming from the COVID-19 pandemic. One way to keep sane right now is by helping those around you. Sometimes...

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