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It’s Time to Rethink AI-Powered Personalization in Retail Marketing

Every conference stage, board presentation, and strategy deck in retail includes some version of the same promise: artificial intelligence-powered personalization will transform how we engage consumers. It’s become the default answer to almost every question about where marketing is headed. But here’s the part that rarely gets addressed: Beyond the buzzwords, what does AI-powered personalization...

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10 Ways Technology Buyers Get it Wrong (Before They Ever Issue the RFP)

Technology buying failures rarely happen because a team chose the “wrong” software. They happen earlier when retail organizations enter the RFP process without the strategy, clarity or alignment required to make a good decision. Most retail technology buyers only see a handful of stores, regional operations, or supply chains over the course of their careers...

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How Performance Brands Are Scaling Stores — and Why it’s Working

Performance brands didn’t just grow the apparel market, they reshaped it. But the brands taking market share didn’t win on footprint alone. They started with desirable product, built brand heat and digital demand, and then operationalized stores at scale, recognizing that cross-functional strategy to execution and strong IRL experience models are not legacy models but...

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Dutch Bros Mixes Culture, Connection, and Convenience for Success

At a time when many retail brands are struggling to scale both service and authenticity, Dutch Bros is taking a different approach — one rooted in culture, emotional connection, and operational precision. Speaking last week at Shoptalk in Las Vegas, CEO Christine Barone and CMO Tana Davila offered insights into how the rapidly expanding coffee...

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Hello From the Women in Retail Pavilion at Shoptalk!

What an incredible few days it’s been at Shoptalk in Las Vegas, where the energy has been nonstop — especially inside the Women in Retail Pavilion. Over the course of three days (March 24-26), the Pavilion is serving as a true hub for connection, inspiration, and community. Designed as a relaxed and inviting environment right...

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Q&A With Top Women in Retail Honoree Emma Castañeda, Senior Vice President, Chief Product Officer, Ahold Delhaize

Women in Retail Leadership Circle (WIRLC) recently released its 16th annual Top Women in Retail report. The valuable resource highlights female executives who impressed our Editorial team as well as colleagues from across the industry. One such woman was Emma Castañeda, senior vice president, chief product officer at Ahold Delhaize. Here’s a sampling of Emma’s interview...

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