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Andrea Syverson

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at

This Valentine's Day, Start a Kindness Playbook

For a couple dozen years now I’ve spent the majority of my professional life helping leaders strategize and create their brands’ unique playbooks — blueprints for internal and external storytelling. It’s work that I love to do as I tap into each company’s group genius and help orchestrate a more unified, simplified, and amplified brand...


Compile a Joy List With Your Team

Last week my husband and I hiked one of our favorite alpine trails in one of our not-so-quiet-or-quaint-anymore Colorado mountain towns. In the summer, this meadow is full of diverse and multicolored wildflowers. The trail is appropriately called Oh-Be-Joyful, and it brings me joy just to say its name, let alone engage in its wonder...

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