Ever have a relative, co-worker or bestie you can never seem to find the perfect gift for? Bow & Drape has found a way to solve your holiday bah-humbug blues. Last Thursday, Bow & Drape and Nordstrom kicked off their holiday season pop-up shops, offering shoppers the opportunity to customize products from sweatshirts, pillows, pouches...
This week, Kohl’s announced that it’s named Sona Chawla its first-ever chief operating officer, a new position at the company. Chawla will join Kohl’s on Nov. 30, and her responsibilities will include oversight of all store operations, supply chain, and information and digital technology. “As our future vision for Kohl’s developed under our Greatness Agenda, the...
Last week, Rebecca Minkoff was honored for having the best omnichannel experience at the Decoded Fashion Summit in New York City. The fashion brand’s technology-driven stores, experiential customer service in-store and partnership with AOL on a live, shoppable runway helped Rebecca Minkoff claim the top prize. Before heading to the award show, Minkoff sat down with her...
If you take a minute to flip through the pages of any high fashion magazine today, you’ll notice monotonous photos of women in monochromatic hues, barely there dresses and lack of outfits fit for a Sunday afternoon stroll. However, Tenessese-born-and-bred Reese Witherspoon is adding fashion and lifestyle entrepreneur to her list of titles (in addition...
Last month, I attended a talk at the 92Y theater in Manhattan featuring the lovely Tina Fey and Mindy Kaling for a follow-up book to Kaling’s best seller, “Why Not Me.” Although the focus of the event was on Kaling’s memoirs, the conversation ended up taking an interesting turn. From their best-looking male co-stars to...
Is 2015 the year of live streaming? With the introduction of mobile video platforms such as Meerkat and Periscope this past spring, brands and retail marketers have been re-evaluating their digital strategies to incorporate the new apps. Upon being acquired by Twitter in January, Periscope became the largest competitor to Meerkat virtually overnight. The two...
Etsy has been in the news a lot recently since its announcement that it was going public in March. While sales for the online marketplace have fluctuated, Etsy recently launched some new creative initiatives, including adding a new “Editor’s Pick” feature on its site. However, there’s no denying that Etsy’s success over the last few...
It seems like everywhere I go, there’s another wearable tech item available — Fitbut, Jawbone Up, etc. However, there’s a new technology that doesn’t look like, well, a wearable tech item. This week’s startup we love is MiraFit. The company is introducing a new type of wearable technology. Not only does the technology look like...
Why retailers need to pay attention to the niche group of fashion bloggers.
Birchbox, an online monthly subscription service, is always on the cutting edge of retailing. Earlier this summer, Birchbox announced an augmented reality and direct mail marketing campaign to help promote the release of Birchbox Man. In addition, the retailer announced a partnership with Gap, bringing pop-up locations to six storefronts across the U.S. However, my...
