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Caitlin Sullivan

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Inaugural #WomenWOW Starts Tomorrow

This Wednesday will mark a new a new shopping day for the holiday season: Women on Wednesday. The event was created by the Women's Entrepreneurship Day (WED) to celebrate women entrepreneurs globally and to encourage investment in women and women-owned businesses.

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Wanted: Women Entrepreneurs

Ernst and Young released a report earlier this year stating that while women start businesses at 1.5 times the rate of men and are at least half-owners of 46 percent of privately held firms, only 2 percent of women-owned businesses in the U.S break $1 million in revenue. However, a recent study by French bank...

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GoldieBlox Releases ‘Anti-Barbie’ Action Figure

Over the last two years, Debbie Sterling, founder of toy company GoldieBlox, has made a dramatic impact on the “pink aisle.” With a business plan to create engineering-friendly toys for young girls, Sterling was able to raise over $150,000 in just four days on Kickstarter for the startup. Video marketing has helped propel GoldieBlox from fledgling startup into a recognizable brand. Following a highly publicized dispute with the Beastie Boys over its Super Bowl commercial — GoldieBlox used the group's hit song "Girls" in a parody toy video — GoldieBlox is back with a new viral ad.

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Think Local, Act Global: An Interview With Ann Wang of Enrou

Enrou is a central marketplace for fashionable products that empower communities around the world. In a retail environment that's dancing on the line of using charities as a marketing strategy and actually supporting them, enrou's business model is based solely on helping others. Which is probably why it won Forbe's 30 Under 30 $400,000 Pressure Cooker competition in Philadelphia last month. Twenty-three year old co-founder and CEO of enrou, Ann Wang, sat down with WIRLC to discuss the brand's mission and how it plans to expand it's impact over the next few years.

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Why Don't CPG Companies Hire More Senior-Level Women?

IIC Partners, an independent international consulting agency, released a study of reporting that while women are still the primary decision makers for consumer purchases, only 25 percent of senior executives at a majority consumer product and retail companies are female. Within the retail industry alone, 64 percent of companies polled said their senior executive team was less than 25 percent female. This percent was mirrored in companies of all sectors and sizes showing the average senior executive team across the globe is 75 percent men to 25 percent

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Is a Tech Company and a Retail Startup One in the Same?

In today's evolving retail world, It seems the line between a start-up and a technology are blurred. "I think while there is a difference between a technology company and a start-up, we're a hybrid of both" said Hayley Barna, co-founder of Birchbox to a room full of entrepreneurs at Forbes 30 Under 30 Summit in Philadelphia last week.

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WIRLC Launch Party: A Fireside Chat With Robin Domeniconi

At last week’s Women in Retail Leadership Circle launch party, Melissa Campanelli, co-founder of WIRLC, sat down with Robin Domeniconi, Rue La La’s Chief Marketing Officer, to discuss her thoughts on everything from brand storytelling, smart hiring techniques and linear thinking versus creative thinking.

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Retail With a Greater Purpose

This article originally appeared in Retail Online Integration, the Women in Retail Leadership Circle’s founding brand. Jewelry and design have always been a part of Carolyn Rafaelian’s life. Her father, Ralph, opened a jewelry manufacturing business in 1966. It was there that Carolyn developed her love of design. In addition to designing pieces for her...

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