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Kristina Stidham

Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brands Total Retail and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment⁠—or at home on Zoom⁠—recording interviews with thought leaders and business executives.

Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.

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WIRLS 2019: Career Coaching Strategies From the Experts

This is members-only content. To view, please log in or apply below. This video features the Career Coaching Strategies panel from the 2019 Women in Retail Leadership Summit, which was held April 29-May 1 at the Ritz-Carlton Key Biscayne in Miami. Moderator Grace Killelea, CEO and founder, GKC Group, leads panelists and career coaches Danielle Beauparlant Moser, co-founder and managing partner, bltCareers; Dr. Betty...

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Partner Spotlight: Pepperjam CMO on Leveraging Affiliate Marketing

Maura Smith, chief marketing officer at Pepperjam, a partner sponsor at the 2019 Women in Retail Leadership Summit, discusses how retailers can efficiently reach, engage and convert new customers through affiliate marketing. Pepperjam helps retailers partner with publishers through its Ascend affiliate marketing lifecycle platform, which was purpose-built for the modern marketer. Smith shares a client success story that...

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Improving Store Operations With Retail Zipline

In this episode of Women in Retail Talks, Associate Content Editor Kristina Stidham interviews Melissa Wong, co-founder and CEO of Retail Zipline, a store communications and task management solution for brick-and-mortar retailers. Listen in as Wong discusses the importance of internal communications for improved employee performance, how Retail Zipline provides an easy-to-use and personalized solution for...

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Partner Spotlight: Staying Relevant Through Marketing and Loyalty With Alliance Data

Gwen Mannarino, vice president, client partnerships at Alliance Data, a partner sponsor at the 2019 Women in Retail Leadership Summit, discusses how the company’s deep retail heritage and data analytics capabilities enable its clients to stay relevant and understand what’s important to customers. Alliance Data helps retailers and brands perform customer segmentation, customer modeling, and customer research to find the...

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How 4 Women Execs Found Their Calling in Purpose-Driven Retail

Many retail brands are doing more than simply selling product. Some use revenues to donate to charities, focus on environmental sustainability, run programs benefiting impoverished areas of the world, among other notable efforts. At the 2019 Women in Retail Leadership Summit, we featured a panel discussion with leaders from such purpose-driven companies. Panelists Lisa Bradley, co-founder...

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WIRLS 2019 Panel: Purpose-Driven Retail

This video features the Purpose-Driven Retail panel from the 2019 Women in Retail Leadership Summit, which was held April 28-May 1 at the Ritz-Carlton Key Biscayne in Miami. Moderator Miki Racine Berardelli, CEO of KIDBOX, leads panelists Lisa Bradley, co-founder and co-CEO, R.Riveter; Maggie Braine, vice president, product and brand experience, Bulletin; and Stephanie Cocumelli, former vice president, direct to...

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Afterpay Drives Customer Acquisition for Retailers

In this episode of Women in Retail Talks, Associate Content Editor Kristina Stidham speaks with Melissa Davis, chief revenue officer at Afterpay, an installment payment product that integrates with retailers to divide the price of a product into four equal payment installments. Listen in as they discuss how Afterpay addresses new consumer payment preferences, the...

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Partner Spotlight: How to Personalize Customer Experiences Through Data

Tamara Gruzbarg, head of industry insights at ActionIQ, a partner sponsor at the 2019 Women in Retail Leadership Summit, discusses the company’s personalization solution, how holistic omnichannel customer journeys drive loyalty and earn consumer trust, and why retail marketers still struggle to fully utilize and act on customer data insights. Gruzbarg also shared two retail client success...

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