Global Head of Barbie Talks Brand Evolution, #Barbiecore and the Upcoming Movie
Barbie, a doll known in households universally for more than six decades, is having a moment. Spurring that moment — and the transformation that has taken hold of the company behind the Barbie doll name — is Lisa McKnight, global head of Barbie and dolls and executive vice president at Mattel. McKnight runs the global...




