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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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The Power of Peer Groups

It can be challenging to be a leader sometimes. Leaders spend all day long helping others and offering ideas, but they often don’t have someone to turn to for advice on business issues or guidance around how they can do better. That’s why professional peer groups can be lifesavers for business leaders. These groups bring...

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Happy Thanksgiving 2023!

We are about to celebrate a day dedicated to giving thanks — Thanksgiving — and I could not be more thankful for the many treasures in my life. They include a happy and healthy family; a fun and inspiring work environment; a leader with a growth mindset who is always working to help us grow...

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Macy's DEI Chief Shawn Outler on Aligning an Organization Around Values

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Shawn Outler, chief diversity, equity and inclusion (DEI) officer at Macy's, a legacy American retailer and the largest retail brand of Macy's, Inc. This episode was recorded during a session at the Women in Retail: On the Road New York City event last month. Listen in as Outler discusses a few of the initiatives she's spearheaded since she was named diversity chief in 2018, what she's thinking about in the DEI space right now, her advice for senior-level executives to advance and stay fresh in their career, and more.

Duration: 25:40
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Register For the 2024 Women in Retail Leadership Summit Today!

We could not be more excited about our upcoming Women in Retail Leadership Summit, taking place April 29-May 1, 2024 on beautiful Amelia Island in Florida at the luxurious Ritz-Carlton. In its 10th year, the Summit has evolved from an event into a movement. We’re breaking barriers, challenging stereotypes, and creating an environment that empowers...

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How to Connect With Gen X, Millennial and Gen Z Consumers

It’s no secret that retailers and brands are undergoing rapid and unprecedented transformation fueled by technological advancements and evolving consumer behaviors and expectations. To stay relevant and remain competitive in today’s fast-paced world, retailers and brand have to adapt to these changes. Unfortunately it is not a straightforward process — each generation has unique needs,...

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Kelly Cook Shares 5 Lessons Learned From Her Leadership Evolution

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Kelly Cook, president of marketing, IT and finance at David's Bridal, the nation's leading bridal and special occasion authority. Listen in as Kelly discusses how she's able to galvanize her teams around growth strategies, the top five leadership lessons she's learned during her career, what it means to her to be a servant leader, and more.

Duration: 31:08
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Our First On the Road Event in Pittsburgh Was a Huge Success!

Women in Retail Leadership Circle | On the Road headed to Pittsburgh on Oct. 3 for our first-ever event in the Steel City, and it was a huge success. A packed audience of senior-level women executives from companies such as American Eagle Outfitters (AEO), Dick’s Sporting Goods, GNC, Giant Eagle, rue21, Qurate Retail Group, and...

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Rite Aid SVP and Marketing Chief Jeanniey Walden on Trust, Transparency and Listening

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Jeanniey Walden, senior vice president and chief marketing officer at Rite Aid and Thrifty Ice Cream, a Rite Aid brand. Listen in as Walden discusses how the Thrifty Ice Cream business fits into the pharmacy retailer's portfolio, her top three leadership lessons gleaned from decades of management experience, her perspective on work-life integration, and more.

Duration: 26:49
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