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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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A Minute With WIRLC Board Member Laura Hnatow

Welcome to our latest installment of “A Minute With …,” where we ask our board members a few questions about work and life. This week we chatted with Laura Hnatow, director of marketing and e-commerce for Sea Bags, a Portland, Maine-based manufacturer and retailer of handcrafted tote bags and accessories from recycled sails. Prior to...

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ICYMI: No More 'Pumping and Dumping' for IBM Staffers

As many of us know, lactating is natural body function. However, that doesn’t mean it’s easy — especially for working moms on the go. In an effort to alleviate some of the logistical complications associated with lactating — and perhaps even to help attract and retain female employees — IBM will begin offering a breast...

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ICYMI: Facebook Creates New Woman-First Icons

As far as software updates go, the one launched by Facebook last week seems relatively minor. The social network simply tweaked its 10-year-old logo. It’s a slight visual update to the icons used to represent friends and groups on the platform, and probably won’t even be noticed by the vast majority of users. But symbolically,...

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ICYMI: Buh-Bye Bubble Wrap

And now for some sad news: Bubble wrap, the packaging material popular with shippers and toddlers alike, is losing its pop. According to a July 1 article in the The Wall Street Journal, Sealed Air Corp., the original seller of bubble wrap since 1960, is rolling out a revamped version of its signature product. Dubbed...

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Pinteresting Pinning Tips Straight From Pinterest

Thinking about making Pinterest a part of your social media marketing strategy? Or already have a Pinterest page for your brand and need a few pointers? Tram Ngyuen, head of product marketing for Pinterest, shares a few "pinteresting" tips every retailer should know in this exclusive interview with Women in Retail Leadership Circle (WIRLC).

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Why Paying it Forward Pays Off

Paying it forward — i.e., responding to a person’s kindness by being kind to someone else — is an integral part of successful leadership. In the final article in this five-part Power Panel series, I recap the group’s thoughts on paying it forward. The “Power Panel” is a panel of executive women in the retail...

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ICYMI: ‘Femojis’ Could Bring Super Women to Text Messaging

Apple recently updated its emoji alphabet to include a wider variety of skin tones in an effort to promote diversity. While this initiative is certainly commendable, the collection of female emojis remains limited to characters like brides and princesses. What’s more, their activities are limited to salsa dancing, getting haircuts and wearing bunny costumes. The...

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