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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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Boston Proper CEO Sheryl Clark's Leadership Philosophy: 'Step Back and Empower Your Team'

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Sheryl Clark, president and CEO of Boston Proper, a specialty retailer of high-end apparel and accessories providing unique, on-trend, high-quality fashion for women over 40. Sheryl is also a Women in Retail Leadership Circle member! Listen in as Sheryl shares a few key lessons she's learned throughout her career journey in retail, how she's led Boston Proper to $100 million in revenue, her leadership philosophy, and more.

Duration: 14:06
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CTO Karen Beebe on How Culture Drives Innovation at Bealls, Inc.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Karen Beebe, chief technology officer at Bealls, Inc., a legacy family-owned retailer outfitting families for less in over 650 stores across the U.S. Listen in as Beebe discusses top takeaways from the 2025 NRF Big Show, three leadership lessons learned from navigating challenging times, leading Bealls through multiple technology integrations as the company modernizes its tech stack, and more.

Duration: 19:20
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Transforming Wellness Into a Performance Strategy

We are thrilled to feature Dilan Gomih, a global speaker and human performance expert, at this year’s Women in Retail Leadership Summit. Gomih will be presenting a session titled, Wellness Wisdom: Insights From TED-Style Talks. Gomih’s session will be one of three dynamic 15-minute TED Talks-style presentations by leading health and wellness experts. Each speaker...

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Fabletics President Ashley Kechter on the ROI of Social Proof

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Ashley Kechter, president of Fabletics, a luxury fashion activewear brand. Kechter discusses her career background in retail and her current role; how Fabletics measures the ROI of its social media efforts, especially influencer marketing and social proof campaigns; how she builds a successful and motivated team; and more.

Duration: 12:00
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Introducing Our 2025 Advisory Board!

As Women in Retail Leadership Circle marks its 11th year, we’re excited to introduce the dynamic group of professionals who make up our 2025 Advisory Board! This year’s board is an inspiring mix of familiar faces and new leaders, all dedicated to advancing the role of women in the retail industry. The Advisory Board serves...

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Tricoci CEO Liz Allison: 'I Found the Power of Community' With Women in Retail Leadership Circle Membership

In this episode of Women in Retail Talks, Women in Retail Leadership Circle (WIRLC) Co-Founder Melissa Campanelli is joined by Liz Allison, CEO of Tricoci, a leader in hair color and styling, results-driven skin care, and professionally-inspired haircare products. Allison is also a WIRLC member and former advisory board member. To kick off 2025, this special episode delves into her experience as a long-time member of our organization, including why she values her membership.

Duration: 21:07
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Happy Holidays From Women in Retail Leadership Circle!

As 2024 winds down, we here at Women in Retail Leadership Circle would love to take a moment to thank our subscribers, members, event attendees, partner sponsors, speakers, and the many friends of our group for their continued support. It is truly YOU who makes this community so valued as a premier member association for executive-level...

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Visit Us at the Women in Retail Oasis at NRF 2025

Women in Retail Leadership Circle (WIRLC) is thrilled to report that it is partnering with the National Retail Federation’s Big Show, which will return to New York City’s Jacob Javits Center from Jan. 12-14. The event is slated to bring together more than 5,000 brands from around the globe for three days of learning, collaboration and discovery....

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