To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Katherine Finder, chief merchandising officer of Anthropologie Home at URBN, joined Women in Retail Leadership Circle (WIRLC) Co-Founder Melissa Campanelli for an interview last month to discuss her career journey, her leadership style, what home design trends she’s eyeing, and more during the Women in Retail Leadership Circle and Total Retail Virtual Exchange. Finder, who...
Emily Hosie will be the first — but certainly not the last — to tell you that there’s a returns crisis in America. The crisis is especially glaring in the world that Hosie first discovered when she became pregnant — the world where safety is the highest standard and no one wants to buy anything...
The COVID-19 pandemic has left a mark on nearly every aspect of life. The ways people shop, make purchasing decisions, and perceive value have fundamentally shifted over the past few years. When we emerged from the pandemic, it became clear that many of the changes in consumer habits were here to stay. Retailers that once...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Ashley Kechter, president of Fabletics, a luxury fashion activewear brand. Kechter discusses her career background in retail and her current role; how Fabletics measures the ROI of its social media efforts, especially influencer marketing and social proof campaigns; how she builds a successful and motivated team; and more.
Duration: 12:00
I recently spoke at Columbia Business School’s “Designing Customer Experiences” program, exploring questions such as, “How do you define and design for customer experience? What are the challenges?” These questions may seem simple, but leaders know the answers are complex. My definition of customer experience (CX): At a macro level, CX involves thinking expansively and...
Happy New Year! The team at Women in Retail Leadership Circle (WIRLC) is excited to empower you through 2025. With this community, the possibilities truly are endless. To get started, we’ve published our third annual Top 50 Tips report. This comprehensive resource can be the helping hand that you need today, offering a collection of...
Why would someone keep a 40-year-old torn and tattered jacket and call it their most prized possession? Carhartt is known for its durable workwear and outdoor wear, popular among blue-collar workers. Founder Hamilton Carhartt started by making overalls for railroad workers — in muted colors, built to last. Linda Hubbard, president and CEO of Carhartt,...
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 468 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gena Smith, chief human resources officer at LVMH Moët Hennessy Louis...
Kacey Sharrett, vice president of direct-to-consumer at GoPro, has been trialing different use cases for artificial intelligence (AI) at the company for nearly two years. In this video clip from a session at the 2024 Women in Retail On the Road: New York City event, Sharrett shares how she measures the benefits of AI, how...
Imagine you’re driving with a blindfold on. It would be pretty hard to get where you’re trying to go. That is the challenge facing omnichannel retail marketers in our ever-evolving digital landscape. Existing data solutions are lagging, imprecise, and sometimes even irrelevant. This makes it difficult for marketers to access the information they need to...
