To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Denise Paulonis, president and CEO of Sally Beauty Holdings, a company leading the charge in gender diversity and innovation within the beauty industry, spoke one-on-one with Jennifer DiPasquale, co-founder of Women in Retail Leadership Circle, at our recent On the Road: Dallas event. In this video clip from their conversation, Paulonis shares the significance of...
Life in America is harder when you’re a “credit invisible.” I understand the challenge firsthand as I was once invisible with no credit score myself. That’s why I’m proud of the work we’re doing at Synchrony every day to help others on the pathway to financial responsibility and stability. If you have no credit history...
Vera Bradley is undergoing a transformation as part of its Project Restoration plan, a comprehensive initiative aimed at revitalizing the brand and positioning it for future success. Alison Hiatt, chief marketing officer of Vera Bradley, shares the lifestyle brand’s journey to realign its brand message through a process she calls “brand therapy.” This video clip...
In our roles, we’ve faced challenges ranging from launching an emerging brand to reinvigorating an established brand and identifying new audiences to woo. Each case requires articulating a clear consumer value proposition and highlighting the strongest areas of differentiation. But is that approach enough to truly break through to consumers? In today’s crowded landscape, brands need something more meaningful...
Like many legacy retail brands, Boston Proper is undergoing a transformation to achieve unified commerce. In this Columbus Conversations episode, Elizabeth Elliott, managing partner at Columbus Consulting, and Sheryl Clark, president and CEO of Boston Proper (and member of Women in Retail Leadership Circle), discuss unified commerce and how brands are transitioning from channel management...
As we think back on the Olympic Games, it’s easy to marvel at the dedication and preparation that athletes pour into their training. That same spirit is found in retail as the industry gears up for its own kind of Olympics: the holiday season followed by the inevitable surge in product returns. Returns present a...
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. This episode features an interview with Kelly Cook, president of brand, technology and finance at David’s Bridal, who will be speaking...
The data doesn’t lie — shoppers still spend nearly 85 percent more in physical stores than online stores. That’s a significant gap, and it tells us something important: brick-and-mortar stores aren’t just surviving, some are thriving. However, this success isn’t automatic, and it’s fueled by retailers adapting to ensure the in-store experience evolves with changing...
Generative artificial intelligence (GenAI) has emerged as a must-have technology for deeper personalization and better customer experiences, however, many retailers find themselves in the awkward position of not knowing how or where to begin … and which use cases to tackle first. Syndigo’s survey of more than 100 retail leaders across the U.S. and Canada...
I don’t think I’d ever really heard the term “cause marketing” until I was actively running Doughp and building out #Doughp4Hope, the philanthropic mission at the heart of our business. We sell (ridiculously good) cookie dough, but because of our focus on mission, we’re perhaps even more well known for our advocacy around mental health...
