To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Seemantini Godbole, executive vice president, chief digital and information officer, joined Lowe’s in 2018. In a discussion last week at NRF’s 2024 Big Show with Scott Rankin, principal and global head of strategy at KPMG, Godbole said when she was brought into the company, “there was a lot of things to be desired from a...
Being a leader in the retail marketing space today is both challenging and exciting. It requires marketers to build strong relationships with today’s demanding, diverse and uber-connected customers and continually motivate them to choose your brand and products over others. So how can retail marketers find success in today’s difficult environment? Marissa Jarratt, executive vice...
When Heather Bennett joined Michaels in 2021 as executive vice president of marketing and e-commerce, she was tasked with leading the arts-and-crafts retailer’s omnichannel transformation, an initiative focused on strengthening its foundation, investing in growth opportunities, and delivering a best-in-class customer experience no matter how its customers shopped. But it was not an easy task....
Retailers and brands have been faced with a constant cycle of disruption over the past decade, from economic disruption to socio-political disruption, to changing consumer behaviors, and more. With that, many retailers and brands have, not surprisingly, struggled to be profitable. However, retailers that have adopted a digital-first mentality — one that flips the focus...
Holidays can be a time for shoppers to consider significant purchases in categories like jewelry, electronics, automotive, and furniture. Whether getting a special sparkly present for a spouse or buying new furnishings ahead of family visitors, the average duration of the major purchase journey — from the moment consumers determine they want or need the...
Catalyst, in partnership with Accenture, identifies actions for organizations to improve working conditions and engage women in frontline jobs. Applying the same DEI strategies used in corporate settings to women in frontline roles misses the nuance of different jobs and environments. Now is the time to discover new solutions to address high burnout and turnover...
Diana Ganz is co-founder of SuitShop, a destination for affordable, size- and gender-inclusive, and yours-to-keep suiting. Ganz recently spoke on a panel discussing emerging technology trends at Total Retail Tech in Denver, hosted by Women in Retail Leadership Circle’s sister brand, Total Retail. In this video interview from the event, she provides an overview of the...
In today’s rapidly evolving retail landscape, staying ahead of the curve and meeting customer expectations is more crucial than ever. According to Synchrony’s Future of Shopping report, by the year 2030, an astonishing 80 percent of shoppers will anticipate highly personalized experiences, and 67 percent believe that their shopping experience can be enhanced further through...
A Ranking of 100 Leading Retailers’ Omnichannel Proficiencies Total Retail’s highly anticipated seventh annual Top 100 Omnichannel Retailers report is here! In a world where consumers’ shopping journeys are non-linear, retailers need technology systems and processes in place that meet and exceed consumers’ lofty expectations. Therefore, the significance of a seamless omnichannel strategy cannot be...
The holiday shopping season is well underway and the Cyber Five is just around the corner. With heightened volume both in stores and online, this concentrated shopping period provides a view into how consumer behavior has changed over the previous year — a culmination of new shopper needs and expectations showcased over a few short...
