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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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How to Connect With Gen X, Millennial and Gen Z Consumers

It’s no secret that retailers and brands are undergoing rapid and unprecedented transformation fueled by technological advancements and evolving consumer behaviors and expectations. To stay relevant and remain competitive in today’s fast-paced world, retailers and brand have to adapt to these changes. Unfortunately it is not a straightforward process — each generation has unique needs,...

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Partnerships Are Key to Meeting Tomorrow’s Consumer Expectations

This month, my team joined some of the biggest influencers in fintech at the Money20/20 conference in Las Vegas. It was invigorating to meet with innovative companies to hear what’s next and the pain points they’re trying to solve for businesses and consumers. The Synchrony Ventures team looks for technologies and teams to help the...

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Aerie's CMO Reflects on 10 Years of Body Positivity

Stacey McCormick, chief marketing officer of Aerie, OFFL/NE, and Unsubscribed — all brands within the American Eagle Outfitters (AEO) portfolio — has been with AEO for 27 years and has seen the transformations within the company firsthand. At the Women in Retail On the Road event in Pittsburgh earlier this month, McCormick sat down with...

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Retail Execs Talk Generative AI and its Future Impact

At the Total Retail Tech conference earlier this month in Denver, generative artificial intelligence was a theme of ongoing conversation. From keynote presentations and panel discussions on stage to peer group sessions and one-to-one meetings off stage, attendees were buzzing about generative AI and its current and future impact on their work and the organizations...

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Effective Circular Models and Strategies for Fashion Brands

From Trove, the leader in branded resale, and Worldly, the most comprehensive impact intelligence platform for the apparel industry, this groundbreaking study reveals how circular models are essential for brands working to reduce their emissions when combined with upstream supply chain interventions. This study shows how circular strategies can help fashion brands grow while reducing carbon emissions....

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How to Ensure Women Aren't Negatively Impacted by AI at Work

New automation technologies — including artificial intelligence — are impacting business and labor markets around the world. As these technologies develop, we cannot even begin to predict the effect they will have on our jobs over time. The headlines are often tinged with fear, as AI is set to replace or eliminate tens of millions...

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5 Onboarding Techniques That Will Double Your New Hire Retention

OMG, I’m loving your new onboarding program. Where did you get it? Somewhere along the line it became acceptable to treat orientation like covering off on-surface stuff. “Hi! I’m the director of first impressions! Cloud will set you up with a laptop. But first, here’s a safety video from the 1960s. You’re going to love...

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