To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
In this clip from Total Retail Tech 2023, Sravanthi Muppidi, head of engineering at Albertsons Media Collective, shares how the organization — the retail media network arm of Albertsons Companies — differentiates itself in the market. Muppidi was joined on stage by Nada Shepherd, co-founder and CEO of ReSuit; Brendan Witcher, principal analyst at Forrester;...
As part of Total Retail’s recently released 2023 Retail Technology Report: An Analysis of Trends, Buying Behaviors, and Future Opportunities, survey respondents were asked to identify the top challenges when implementing a new technology into their businesses. While investing in technology and innovation is critical for retailers and brands to remain competitive, such initiatives do not come...
Do you know why 84 percent of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90 percent of Millennials that feel this is an important factor when choosing a brand to purchase from? Or why 77 percent of Gen Z prefer to shop in store?...
Gen Z is one of the hottest topics of cultural and consumer conversations today — and there’s legitimacy to the hype. In the U.S., this generation is coming into its own, with purchasing power of around $360 billion. It’s a demographic that retailers can’t afford to ignore. Engaging Gen Z begins with understanding their behaviors....
In order to keep pace in a fast-moving, hypercompetitive industry, retailers are continually evaluating, testing, buying and implementing new technology systems and solutions. But with so many solutions and tech providers in the market, having a process in place for vetting and purchasing technology is critical for retailers to maintain efficiency and optimize return on...
Andrea Jung, CEO of Avon Products, began her retail career with a summer internship at Bloomingdale’s. Former intern and Xerox CEO, Ursula Burns, became the first Black woman to head a Fortune 500 company. Many of our most celebrated leaders began their careers as interns, including Steve Jobs, Bill Gates and Oprah. Attracting top talent...
Once again, Total Retail has surveyed retail executives and technology decision-makers to gain insights into the impact of technology on both internal operations and customer shopping experiences. This annual report dives into retailers’ current usage of technology, future technology needs and wants, and the processes within their organizations for technology purchasing. Key insights from the...
When veteran retailer Michelle Hatch Hsiao joined The Acceleration Project in 2021 as a member and volunteer, she didn’t realize she was going to get as much out of the experience as the entrepreneurs she consulted with. The Acceleration Project, or TAP, is a nonprofit that accelerates small business growth. The group was founded in...
Earning and then protecting a trusted brand reputation should be at the heart of any good business strategy; yet, it often falls by the wayside because it arguably cannot be easily quantified. That said, your customer community and the trust you instill in your customers should be viewed as your greatest asset and a key...
When it comes to using social media to share expressions of love, Signet’s accessible luxury jewelry brand Jared has it covered. Jared, a Signet Jewelers’ banner that caters to customers who want to express their love and emotions with diamond and fine jewelry, has more than 200 stores across the U.S. and Jared.com and specializes...
