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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Ikea’s Chief Supply Chain Officer on Driving Transformation

Ikea has set its sights on the U.S. in a new way: While the company has 52 retail locations in the country, it’s investing $2.2 billion to add more U.S. stores, expand its omnichannel options, and improve the customer experience for American shoppers. Speaking at the Home Delivery World conference in Philadelphia on Wednesday, Ikea’s...

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How Signet Finds Success With Transformational Leadership

Transformational leadership — leadership that encourages, inspires and motivates employees to perform in ways that create meaningful change — is practiced at Signet Jewelers by everyone from its CEO Gina Drosos to its district managers. In a panel moderated by Stacey Widlitz of SW Retail Advisors at the recent Women in Retail Leadership Summit in...

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Study: Most Shoppers Expect Hyper-Curated In-Store Experiences by 2030

More than 80 percent of shoppers will expect hyper-curated in-store shopping experiences created just for them that simplify choice and flexibility by 2030. This was a key finding from the recently published Future of Shopping study from Synchrony a consumer financial services company and Women in Retail Leadership Circle partner. While providing a range of...

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A Look Into Ben Bridge Jeweler's First Foray Into the Metaverse

Ben Bridge Jeweler, one of Women in Retail Leadership Circle’s corporate partners, recently entered the metaverse by hosting a virtual store in Decentraland during Metaverse Fashion Week 2023 (MFW23), a global fashion industry event that took place March 28-31. The event featured 60 participating brands — including DKNY, Tommy Hilfiger, Coach and adidas — that...

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What Can Marketers Learn From Previous Recessions?

Whatever you do, don’t call it a recession. There are certain words that almost always make people cringe. The word moist can describe a delicious characteristic of cake, yet it consistently ranks among the most hated words in the English language. So hated is the word moist that it inspired a group of college professors to research reasons...

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Wayfair CTO Fiona Tan on Product Discovery and Seamless Shopping

While at Shoptalk 2023 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Fiona Tan, chief technology officer at Wayfair, for Women in Retail Leadership Circle’s sister brand, Total Retail. Their discussion focuses on how the furniture and home décor retailer is optimizing product discovery across its sales channels. Tan details her role at the...

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Learn All About Loyalty at the Loyalty Expo in Orlando Next Month!

As consumer loyalty continues to wane amid inflation — with price taking precedence over brand for many shoppers — retailers are finding it more challenging to acquire new customers. That’s why it’s more important than ever that retailers focus on making sure their loyalty programs are in top shape. After all, well-run consumer loyalty programs...

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Tapestry's CEO Discusses Marketing, Store Ops and More

During a keynote session earlier this week at Shoptalk in Las Vegas, Joanne Crevoiserat, CEO of Tapestry, parent of brands Coach, Kate Spade, and Stuart Weitzman, detailed the organization’s strategy for strengthening its brands and winning over customers in a shifting retail landscape. Here are some highlights from Crevoiserat’s interview with Sara Eisen, journalist at CNBC. On Marketing...

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