To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
The pandemic drove massive growth in e-commerce — but with it, ingrained consumer expectations for fast, free order delivery. By the beginning of 2022, e-commerce sales were forecast to surpass $1 trillion for the first time, a milestone that, at least pre-COVID-19, wasn’t anticipated until 2024. Although big names like Amazon.com and Shopify faced a...
An A/B testing program is the best way to proactively ensure that your e-commerce store generates consistent revenue year-over-year. Especially at a time when direct-to-consumer (D-to-C) brands depend on companies like Meta and Google to help them generate revenue, it’s important to make sure your website is converting shoppers into buyers no matter how they...
Jenni Kayne, the quintessential California lifestyle brand that inspires women to live well every day, is putting new energies behind expanding its brand on a global scale. While the company has had the functionality to go global for more than a year — and currently ships its products to 13 counties — it decided to...
The humble QR code appeared to be a solution for a nonexistent problem when it debuted in the 1990s. The much-hyped technology languished for a while before it seemed to disappear. That was then. The past few years have seen the rebirth of this useful code as a tool for improving customer experiences and strengthening...
I’ve been in the e-commerce space for almost 10 years, and always loved planning for the holidays. Call me a little crazy, but I live for the busy (sometimes frantic) process of making sure an e-commerce store is fast, clean and highly optimized for retail’s biggest four weeks of the year. I know we’re all...
Wunderkind surveyed over 100 marketing leaders at leading B-to-C brands across the U.S. and the U.K. to get their outlook on the current state of marketing. We discovered that the unique challenges of the last few years have forced marketers to throw out their outdated playbooks and reassess their priorities. This report will: Dive deeper...
Advocacy is the highest level of attention any business can get. It’s the kind of attention you get from people who are invested in your success and who redirect the attention that they’re getting toward you. There are two ways to generate advocacy: you can earn it or you can pay for it. Influencer marketing...
The physical retail environment plays a critical role in how consumers behave. Shoppers are eager to return to stores, with 78 percent of U.S. consumers willing to shop more in-store than pre-pandemic. And with 42 percent of U.S. consumers admittedly missing being able to touch and feel products, retailers that pay close attention to what...
Retailers keep hearing about the impending recession, which would mean a pull back in consumer demand right in time for the holiday season. However, recent industry reports are showing a “business as usual” behavior, both with shoppers and manufacturers. Amazon’s Prime Day topped $12 billion in revenue, and combined retail and food service sales grew...
Organizations are rarely at a loss for ideas or business initiatives, however, many lack the discipline to execute long-term goals and sustain alignment across functional teams and layers within the organization to stay on track. Instead, they often find themselves juggling a long list of initiatives both at the corporate and divisional levels while simultaneously...
