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Business Strategy

To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!

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Why Retail Must Rethink Brand Partnerships

After three decades in the toy industry, I’ve watched the retail landscape transform from a straightforward product-placement game to something far more complex and, frankly, far more exciting. The shift isn’t limited to toys — it’s happening across every category. The brands winning shelf space today aren’t the ones with the biggest marketing budgets or...

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Google vs. Meta: The AI Ad Updates Reshaping Retail Marketing

The past 12 months have brought a steady drumbeat of platform updates as Google and Meta introduced artificial intelligence-led features and automation that change which levers matter day-to-day. Google is leaning into AI-led search experiences (from AI Overviews to an AI-only search mode in testing), while Meta is accelerating full-funnel automation through Advantage+ and a...

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Why These Retail Leaders Believe AI is a Partner, Not a Threat

“ You have to understand: AI is technology. It will never replace head or heart.” At the 2025 Women in Retail On the Road: Columbus event earlier this fall, Suzanne Kiggin, senior vice president of operations at American Signature Inc., emphasized artificial intelligence’s power to enhance work without replacing human jobs. Kiggin shared her opinion on...

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The Inner Circle Q&A: Lyst CEO Emma McFerran on AI and Brand Discovery

I recently had the opportunity to speak with Emma McFerran, CEO of Lyst, a premium and luxury fashion shopping platform revolutionizing how 160 million shoppers a year find and shop fashion online. Lyst uses advanced data science, artificial intelligence, and cutting-edge technology to deliver personalized fashion discovery experiences. Read on to learn Emma’s thoughts on...

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Podcast: Why SharkNinja Has Embraced 'Positionless' Marketing

Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja,...

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How Carhartt’s Andi Donovan Leads Purposeful Growth Across Wholesale and B2B

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Andi Donovan, senior vice president of wholesale and Carhartt Company Gear at Carhartt, a global premium workwear brand established in 1889 with a rich heritage of developing durable products for workers on and off the job. Listen in as Donovan describes the Carhartt brand's history and core values to be in service of the hardworking consumer, her primary responsibilities to balance scale with brand integrity, launching Carhartt's B2B uniform business, her career journey that led to her current role, and more.

Duration: 26:51
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