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7 Things I Learned at the Fashion Tech Forum
Missed the Fashion Tech Forum (FTF), which was held last week in New York City? Don’t worry, I was there! I’ve condensed the day into seven points you need to know. Here goes:
Entrepreneurship
Have an idea that you want to transform into a startup company? The content featured in this category offers you the opportunity to learn about the stories of how women design, launch and run their own businesses. Get tips, actionable advice, and other valuable information from women who have been there and done that, helping to turn your dream into a reality.
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Pinteresting Pinning Tips Straight From Pinterest
Thinking about making Pinterest a part of your social media marketing strategy? Or already have a Pinterest page for your brand and need a few pointers? Tram Ngyuen, head of product marketing for Pinterest, shares a few "pinteresting" tips every retailer should know in this exclusive interview with Women in Retail Leadership Circle (WIRLC).
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Retail Disrupter Aubrie Pagano on What Traditional Retailers Can Learn From Startups
Aubrie Pagano is the founder and CEO of Bow & Drape, an online retail brand that enables women to design their own clothing. The startup company, which manufactures all of its products in the United States, boasts that its customers’ personalities are built into every item Bow & Drape finishes to order. It’s a true...
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Nice to Tweet You: Women We're Following on Twitter
With countless influencers on Twitter, it’s hard to choose just a few to highlight. But that didn’t stop us from trying. Below are a few of the technology innovators, retail pioneers, nonprofit champions and boss ladies we’ve been following in the Twitterverse. Reshema Savjani, Founder, Girls Who Code The question that could define the future...
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Why Paying it Forward Pays Off
Paying it forward — i.e., responding to a person’s kindness by being kind to someone else — is an integral part of successful leadership. In the final article in this five-part Power Panel series, I recap the group’s thoughts on paying it forward. The “Power Panel” is a panel of executive women in the retail...
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ICYMI: ‘Femojis’ Could Bring Super Women to Text Messaging
Apple recently updated its emoji alphabet to include a wider variety of skin tones in an effort to promote diversity. While this initiative is certainly commendable, the collection of female emojis remains limited to characters like brides and princesses. What’s more, their activities are limited to salsa dancing, getting haircuts and wearing bunny costumes. The...
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Cool Tech: This Smart Bra Can Replace Your Fitness Tracker
I just heard about this cool new wearable tech, um, development, and wanted to share it with you. A company called Sensilk is launching a “smart bra” with sensors built into it that sync to a wearer’s smartphone and can track heart rate, calories burned, duration, distance, days since the user’s last workout, and more. Just imagine:...
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Winning Negotiations: Why You Should Always Ask!
Did you know that not negotiating you salary can cost you more than $1 million over the course of your career? And that, in many cases, when a team is being onboarded, women usually take the initial salary offered and the men negotiate. Why? Some experts say it’s because women are afraid of hindering their...
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What Are Your Brand's True Colors?
When it comes to branding, a strong color scheme and easily recognizable design are critical. Without it, many major brands wouldn’t exist as we know them today. So what do your brand colors say about you? Check out the infographic below to learn more.
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Toni White Shares The Top Retail Trend of 2015
At last month’s Women in Retail Leadership Summit in Miami, Toni White, executive vice president and chief marketing officer of Synchrony Financial, shared her thoughts on what she believes is the top retail trend of 2015, as well as how retailers can overcome challenges. Check out the video to learn more. (Full disclosure: Synchrony Financial...
