American Freight Chief Marketer Lauri Joffe Turjeman: Be Guided by What Matters
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Lauri Joffe Turjeman, chief marketing officer at American Freight, a retail furniture chain part of Franchise Group, Inc. Listen in as Joffe Turjeman provides an overview of the company and discusses her professional background (1:15), current marketing initiatives she’s working on (5:40), and tips for getting your team on board during a transformation like a brand refresh (10:10).
In addition, Joffe Turjeman discusses her top leadership lessons (12:15), a time where a failure or setback was instrumental in her growth (14:35) and work-life integration tips (17:20). Lastly, she touches on her personal and professional goals for 2024 (19:50).
Joffe Turjeman was named chief marketing officer in April 2023, having previously held the role of chief digital officer. Prior to joining American Freight, Joffe Turjeman served in a series of senior leadership roles across IT, marketing and e-commerce at Sears Hometown and Outlet Stores. She holds an LLB and bachelor’s degree in law and business from The Interdisciplinary Center Herzliya (now known as Reichman University) and an MBA from the Booth School of Business at the University of Chicago.
Date: May 8, 2024
Credits: Lauri Joffe Turjeman
Duration: 21:49
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