In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Julie Pike, chief merchant officer at Bonobos, a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Pike discusses her professional background in retail (0:58), what drew her to join Bonobos (1:48), and the brand’s foundation in a strengths-based leadership model (2:24). She shares the changes she saw in merchandising and production during the COVID-19 pandemic (4:01), forecasts how the health crisis will impact merchandising trends going forward (6:54), and details what it’s like being a female leader at a men’s apparel company with majority women leadership (10:07).

In addition, Pike discusses best practices for creating a human-centric company culture (11:40), how Bonobos motivated and supported employees during the pandemic (12:15), and the importance of having a strong network (14:43). Lastly, she shares the professional initiatives she’s most proud of from the past year at Bonobos (16:38), as well as what she’s most looking forward to heading into 2022 (17:51).

Date: June 22, 2021

Credits: Julie Pike

Duration: 19:37