In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Aliza Licht, founder and president of LEAVE YOUR MARK LLC and author and host of the LEAVE YOUR MARK podcast. Listen in as Licht discusses her background in the fashion industry, how she thinks retailers and brands should be marketing to consumers during the COVID-19 health crisis, and how companies can sell nonessential items through storytelling.

Licht shares the changes she’s seeing in influencer marketing strategy, the best-performing marketing channels retailers should be looking at right now, and why now is a good time to go back to analog marketing tactics to stand out from the digital noise. Furthermore, Licht warns retailers to not heavily discount at this time, identifies brands she thinks are doing a great job during the pandemic, and explains why recent changes in consumer behavior will affect the retail industry going forward.

Aliza Licht is the founder and president of LEAVE YOUR MARK LLC, a consultancy specializing in creative brand marketing, digital strategy, and communications. With over 20 years in fashion, Licht has cross-functional expertise in developing and implementing innovative initiatives that fuel global brand awareness and drive revenue. Licht’s ability to think both creatively and strategically has allowed her to play across multiple disciplines in fashion, beauty, media and technology. Over the years, her mentor mentality and decisive leadership style have helped her grow her direct reports from assistants to vice presidents.

Licht is also a founding board member and vice president at the American Influencer Council, a newly formed not-for-profit membership trade association representing the interests and livelihoods of U.S.-based social media influencers across all fields and creative content disciplines. Licht’s best-selling book, “LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media,” pays forward everything she has learned throughout her career. It’s ranked No. 8 in Book Authority’s “Best Career Development Books of All Time.” LEAVE YOUR MARK’s podcast launched to rave reviews in the fall of 2019, and serves freshly brewed career advice every week with A-list guests.

Date: June 16, 2020

Credits: Aliza Licht

Duration: 20:22