In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Meagen Johnson, vice president of marketing at Jane, a boutique marketplace featuring the latest in women’s fashion trends, accessories, home decor, children’s clothing, and more. Listen in as Johnson discusses her career background and how she came to join Jane (0:43), what makes Jane’s e-commerce marketplace unique, and how it empowers its small businesses sellers (2:15).

In addition, Johnson shares how Jane adapted its marketing throughout 2020 to respond to shifting consumer behaviors (4:50), how the brand engages its followers on social media with relevant content (8:08), and the success the company experienced from leaning into affiliate and influencer programs during the COVID-19 pandemic (9:25). Furthermore, Johnson discusses how Jane competes with other e-commerce marketplaces such as Amazon.com (13:32), her best practices for keeping customers loyal (14:45), and how mentorship has played a role in her professional career (16:01). Lastly, she shares why she loves mentoring younger professionals to foster their future-forward career development (17:20), and what she’s most looking forward to in 2021, both personally and professionally (19:25).

Meagen Johnson is the vice president of marketing, leading Jane’s marketing, advertising and communication strategy. An experienced executive with over 23 years of brand, marketing, and e-commerce experience, Meagen is a passionate marketer who operates at the nexus of business, brand and consumer insights. She’s a strategic leader with demonstrated success in developing and leading teams to deliver consumer experiences that grow market share and build customer loyalty. Prior to joining Jane, Meagen held a variety of leadership roles, including general manager at KSL Classifieds, the leading media-owned digital marketplace in Utah, where she led the end-to-end consumer and seller experiences, including developing new business models, growing brand affinity, and managing business operations. She has a Bachelor’s degree in Marketing and a MBA from the University of Utah. When she’s not doing a triathlon or listening to true crime podcasts, she loves to spend time with her family, travel, and eat sushi.

Date: January 26, 2021

Credits: Meagen Johnson

Duration: 21:31