In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Meagen Johnson, vice president of marketing at Jane, a boutique marketplace featuring the latest in women’s fashion trends, accessories, home decor, children’s clothing, and more. Listen in as Johnson discusses her career background and how she came to join Jane (0:43), what makes Jane’s e-commerce marketplace unique, and how it empowers its small businesses sellers (2:15).
In addition, Johnson shares how Jane adapted its marketing throughout 2020 to respond to shifting consumer behaviors (4:50), how the brand engages its followers on social media with relevant content (8:08), and the success the company experienced from leaning into affiliate and influencer programs during the COVID-19 pandemic (9:25). Furthermore, Johnson discusses how Jane competes with other e-commerce marketplaces such as Amazon.com (13:32), her best practices for keeping customers loyal (14:45), and how mentorship has played a role in her professional career (16:01). Lastly, she shares why she loves mentoring younger professionals to foster their future-forward career development (17:20), and what she’s most looking forward to in 2021, both personally and professionally (19:25).
Meagen Johnson is the vice president of marketing, leading Jane’s marketing, advertising and communication strategy. An experienced executive with over 23 years of brand, marketing, and e-commerce experience, Meagen is a passionate marketer who operates at the nexus of business, brand and consumer insights. She’s a strategic leader with demonstrated success in developing and leading teams to deliver consumer experiences that grow market share and build customer loyalty. Prior to joining Jane, Meagen held a variety of leadership roles, including general manager at KSL Classifieds, the leading media-owned digital marketplace in Utah, where she led the end-to-end consumer and seller experiences, including developing new business models, growing brand affinity, and managing business operations. She has a Bachelor’s degree in Marketing and a MBA from the University of Utah. When she’s not doing a triathlon or listening to true crime podcasts, she loves to spend time with her family, travel, and eat sushi.
Date: January 26, 2021
Credits: Meagen Johnson
In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Allie Egan, founder and CEO of Veracity, a new brand and platform for skincare and wellness that helps to take the mystery out of skincare. Listen in as Egan discusses her career background, what inspired her to launch Veracity, and how the company creates a personal skincare experience based on real data about hormones and other bio-factors.28:18
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Marie Thomas, vice president of applications and integration technology, direct-to-consumer solutions at TOMS, and Vanessa Cartwright, chief client success officer at Astound Commerce. Listen in as Thomas and Cartwright discuss their respective career journeys and roles, the impact of mentorship and a strong network on their careers, and how they're each paying it forward by mentoring other younger women.27:25
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Diana Coffield Baisa, founder of MyShield Masks, an Indiana-based face mask company with a fundraising program helping other small businesses. Listen in as Baisa discusses how she managed to quickly grow the company to producing over 8,000 face masks a day, why her favorite employees have been successful mothers, and much more.27:43
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews LaToya Williams-Belfort, executive director of the 15 Percent Pledge, a nonprofit advocacy group created with the goal of advocating for and supporting Black-owned businesses and Black entrepreneurs. Williams-Belfort shares how retailers can start making changes that advance Black prosperity as well as why she believes equity is simply good business.23:22
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Mei Xu, founder and CEO of Yes She May, an e-commerce marketplace empowering female entrepreneurs. Xu discusses her career in retail, her inspiration to launch the online marketplace, and how Yes She May curates the female-owned brands featured on its site.24:36
In this episode of Women in Retail Talks, WIRLC Co-Founder Melissa Campanelli interviews Savannah Sachs, CEO, and Dr. Roshini Raj, MD, co-founder of TULA Skincare, the clean and effective skincare brand powered by probiotics and superfoods to help you feel confident in your skin. Listen in as Raj discuss why she launched the brand after seeing the effect of probiotics on skin health, and Sachs shares why she joined TULA and what she's focused on as the brand's CEO.23:20
In this episode of Women in Retail Talks, guest host Andrea Syverson, president of IER Partners, interviews Margaret Moraskie, CEO of Levenger Company (and Women in Retail Leadership Circle Advisory Board member). Listen in as Moraskie discusses her transition to CEO during the COVID-19 pandemic, what she's most excited for in her new role, and Levenger's philosophy that its customers are changing the world.19:11
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Shani Godwin, author, creator of Joy Economics, and CEO and founder of Communiqué USA, a boutique marketing communications agency. Godwin discusses her career and connection to Corporate America, her journey to creating the Joy Economics organizational culture, and how the movement addresses how businesses manage employee stress in the workplace.15:19
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Michelle Shigemasa, CEO of Murad, a Unilever-owned prestige clinical skincare company. Listen in as Shigemasa shares why she feels that Murad will emerge from the coronavirus pandemic stronger than ever; how she keeps her teams energized and creative during crisis; and how her mother inspired her to work hard and be independent, leading her to be who she is today.17:37
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Debbie Propst, president, Herman Miller Retail, a recognized innovator in modern furniture for the office and home. Listen in as Propst discusses her personal and career backgrounds, her goals for Herman Miller Retail, and how she navigated managing a new team during a pandemic just eight weeks after joining the company.17:55