In this episode of Women in Retail Talks, Zoia Ali, Abby Warner and Taimi Kennerley, co-founders of The Girls Company, a company revolutionizing the way people address women’s health, discuss how the business was created from an assignment during a college entrepreneurship class (0:48), how The Girls Company’s cramp-alleviating band product works (3:35), and why the digital-native brand partnered with Target to launch into physical retail (4:30).
The women share how the recently launched business adapted its strategy during the COVID-19 pandemic (6:02), the role that social media and content marketing have played in the brand’s success (7:11), and how The Girls Company curates user-generated and influencer content across social media (8:31). Lastly, Ali, Warner and Kennerley discuss why offering a subscription model was a no-brainer for The Girls Company to help women with monthly period pain (9:17), and each share their advice for other young entrepreneurs who are just starting to build a business (10:48).
Zoia Ali grew up in a Pakistani household in the Dallas area. Inspired by her father’s entrepreneurial spirit, she went on to graduate from BYU with a degree in entrepreneurship. She focuses on operations, product development, SEO, digital and outbound marketing for The Girls Co., and likes to problem solve. In her spare time, she loves watching Marvel movies and crime shows, spending time with family, and is passionate about creating impact in others’ lives.
Taimi Kennerley moved from Lynfield, New Zealand, to the U.S. when she was 10 years old. Taimi is half-Samoan and her name means “time.” She received an entrepreneurship degree from BYU, and handles brand building, digital and physical assets, social media and customer experience for The Girls Co. She currently resides in Provo, Utah, and helps run an afterschool program for foster children, bakes beautiful cakes, and is an avid world-traveler.
Abby Warner graduated from BYU with a degree in entrepreneurship and a minor in international development. Originally from Salt Lake City, Utah, she manages all of the bookkeeping, finances and accounting, for The Girls Co., along partner relations and maintaining a long-term vision for the company. Abby is a straight-shooter, loves a good adrenaline rush, is passionate about many social causes, and you will find her wearing blue mascara every day.
Date: July 20, 2021
Credits: Zoia Ali, Taimi Kennerley, Abby Warner
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Michelle Wenke, co-founder of Monrow, a loungewear brand known for its timeless design and comfortable fabrics. Wenke discusses her and her co-founder's career history in fashion design, the white space they saw when launching Monrow, and how they came together to create the brand.23:15
In this episode of Women in Retail Talks, Genevieve Rosen-Biller, founder and CEO of Bed Threads, a leader in carbon-neutral, high-quality linen bedding, is interviewed. Rosen-Biller discusses her career shift from journalism to founding Bed Threads, the inspiration behind the brand, and why the company was founded on a direct-to-consumer model. She shares how the COVID-19 pandemic uplifted the business as consumers invested in home goods, why Bed Threads expanded into bath, tableware, sleepwear and homeware as the brand grew, and the advantages of being a digital-native business.21:18
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Vanessa Quigley, co-founder and chatbooker-in-chief of Chatbooks, the photo book subscription company for busy moms. Quigley discusses the inspiration behind the business, how her struggle with mom guilt combined with her Instagram account helped create Chatbooks, and how she learned how to to lead a retail company with no prior business experience.27:18
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nina Barjesteh, senior vice president of product development and design at DICK’S Sporting Goods. Barjesteh discusses her career background in retail merchandising, what drew her to join DICK'S, and how the sporting goods brand forecasts new product demand based on consumer habits.21:24
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Stephanie Summerson Hall, founder of Estelle Colored Glass, a luxury brand of hand-blown colored glass cake stands and stemware. Listen in as Hall discusses how her grandmother inspired her to start the brand, Estelle's vintage-inspired yet refined and modern colored glass collection, and the research behind deciding to manufacture the glass in Poland.14:04
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Julie Pike, chief merchant officer at Bonobos, a clothing brand focused on delivering great fit, excellent customer experience, and a fun approach to menswear. Pike discusses her professional background in retail, what drew her to join Bonobos, and the brand's foundation in a strength-based leadership model.19:37
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews DeeDee Shaw, founder of Monkee's, a high-end luxury lifestyle boutique that offers the ultimate selection of quality shoes, clothing and accessory products. Shaw discusses the genesis of the brand, how her partnership and friendship with Monkee's co-owner came to be, and why she believes the business experienced growth during the COVID-19 pandemic.15:08
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Salena Knight, retail strategist and founder of consulting and training business The Retail Academy. Knight discusses her indirect career journey to retail consultant, how retailers can figure out what's holding them back, and why businesses will experience exponential growth if leaders focus on fixing the biggest challenges that are often pushed to the sidelines.24:52
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Angie Tebbe, co-founder and CEO of Rae Wellness, a women's wellness company supporting calm, sleep, energy and more through pure and powerful supplements. Tebbe discusses her professional background, how she overcame the many challenges she faced while launching Rae Wellness, and why entrepreneurs need to be anchored in the "why" of their business to succeed.
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Deb Waterman Johns, chief creative officer and co-founder of SCOUT, a family-owned brand known for stylish, functional and affordable bags. Listen in as Waterman Johns discusses what makes SCOUT products unique, the genesis of the company, and the moments of risk and resiliency she's experienced in her career.22:42