In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Jessica Rolph, co-founder and CEO of Lovevery, the award-winning play essentials company. Listen in as Rolph shares her career background, including previously co-founding organic kid’s food brand Happy Family, and what lead her to start Lovevery. She discusses the extensive research behind each product sold at Lovevery, how learning and mental development are essential to the brand’s products, and why offering a subscription model makes sense for the company.

Rolph explains why Lovevery places a significant focus on the quality of its products, with an emphasis on sustainable and natural materials, and how the brand is responsive to climate change when creating and shipping products. She discusses how the COVID-19 pandemic has impacted the Lovevery business, how the brand reaches new parents while keeping current customers engaged, and which marketing channels are the strongest for the company. Lastly, Rolph shares how female mentors have helped her during her career, who she most looks up to today, and what her main goal is as CEO at Lovevery as we head into 2021.

Jessica Rolph is co-founder and CEO of Lovevery. Prior to Lovevery, Jessica was the founding partner and COO of Happy Family, helping to launch, build and lead Happy Family to its position as the No. 1 organic baby and toddler brand in the U.S. Jessica also co-founded the Climate Collaborative, a nonprofit organization helping companies in the natural products industry take meaningful steps to reverse climate change. She is an Aspen Institute Henry Crown Fellow, and was awarded the Park Leadership Fellowship, graduating from Cornell’s Johnson School in 2004. Jessica also holds a BA from Cornell University, where she graduated cum laude. Jessica and her husband, Decker, live in Boise, Idaho and are parents to Beatrice, Thacher and Leland.

Date: July 14, 2020

Credits: Jessica Rolph

Duration: 19:36