In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Salena Knight, retail strategist and founder of consulting and training business The Retail Academy. Knight discusses her indirect career journey to retail consultant (0:56), how retailers can figure out what’s holding them back (6:58), and why businesses will experience exponential growth if leaders focus on fixing the biggest challenges that are often pushed to the sidelines (11:30). She shares the concepts behind her Five Pillars of Retail Success (13:01), how retailers can leverage these strategies to improve business (19:37), and why she’s predicting personalization and brand community will be major retail trends during the next few years (21:20).

Salena Knight is host of the popular podcast, Bringing Business to Retail, as well as a global speaker and presenter on scaling retail businesses. She has developed a reputation for being allergic to “playing small,” combining a no-nonsense approach with a deep understanding of exactly what’s needed to be a successful independent retailer. Everything she does is focused on helping other business owners take the action they need to flourish, succeed and realize their big vision.

Date: June 8, 2021

Credits: Salena Knight

Duration: 24:52