This episode of Women in Retail Talks features an interview originally conducted by Women in Retail Leadership Circle’s sister brand, Total Retail, for its Total Retail Talks podcast. This interview was recorded in March 2020.

In the episode, Total Retail’s Editor-in-Chief Joe Keenan interviews Jessica Herrin, CEO and founder of the Stella & Dot Family of Brands, which includes Stella & Dot, KEEP Collective, and EVER. Listen in as Herrin discusses managing during the COVID-19 crisis, how Stella & Dot is adjusting to this new normal, and how she’s motivating her team and brand ambassadors during this uncertain time. Herrin shares how she’s communicating with her team, why she believes Stella & Dot’s salesforce is collectively striking the right tone in customer communication during this crisis, and why overcommunication and transparency is the best strategy for her business.

In addition, Herrin looks back at why she founded Stella & Dot, what differentiates the brand from others in the market, and why the brand’s ambassadors are the heart of the company. She explains how Stella & Dot has undergone a digital transformation, details the development of Stella & Dot’s proprietary social retail digital platform, and offers her thoughts on how the COVID-19 crisis will have lasting effects on businesses and consumers.

Jessica Herrin is an author and serial entrepreneur. She’s currently the CEO and founder of Stella & Dot, KEEP Collective, and EVER. After joining two successful tech startups out of college, she went to the Stanford Graduate School of Business, where, at the ripe age of 24, she co-founded the world’s leading wedding site, Jessica has been recognized for her business savvy even more than her style savvy — Oprah, The Wall Street Journal, The New York Times and Forbes have saluted her for her vision. Taking social selling to the next level, Jessica’s been honored by Ernst & Young and Inc. 500 as a top entrepreneur. Jessica is most proud of the recognition she gets from the women of Stella & Dot Family of Brands, who are mirroring her success in reinventing the home business opportunity for the modern woman.

Date: October 27, 2020

Credits: Jessica Herrin

Duration: 27:59