The way consumers discover, vet and buy new products is undergoing rapid change. In 2023, 274.7 million people in the U.S. shopped online, which is more than 81 percent of the population. By all projections, this number will continue to rise in the coming years. Although the majority of retail conversions occur in-store, brands must...
Stephanie Smith is the director of e-commerce at Mattel. She’s also a Women in Retail Leadership Circle (WIRLC) member! In this member spotlight, we asked Stephanie a series of questions about both her professional role and personal life, including the woman that inspires her, her leadership style, her advice for the next generation of female...
Effective retail and e-commerce merchandising weaves a narrative, eliminates shopper confusion, influences consumers to choose your brand and, crucially, converts more visitors into loyal customers. Here are 10 reasons why brands and retailers should prioritize merchandising in 2024: Curation simplifies purchases. Telling a compelling story about a product collection enables consumers to quickly immerse themselves...
As we transition into September, with the leaves changing and kids excited to go back to school, it’s a season filled with last-minute to-dos, challenging feelings, and difficult transitions. Yet, for many of us — especially those of us who are mothers and executives — this time of year also brings with it new beginnings and...
You’ve decided to ask for a raise. Good for you! Believing you’re worth it is the first step. This article will help you map out where to go next when it comes to negotiating your next raise. Step 1: Visibility The first step in successfully negotiating a raise starts with increasing your visibility at work....
Despite cautious optimism about the economy leading to increased spending, rising prices are causing consumers to tighten their belts, resulting in fewer purchases across categories. However, a glimmer of hope exists for businesses: the rising spending power of Gen Z. This generation happily mixes brand names from familiar stores, like Target or Macy’s, with lesser-known...
Beverly Brettmann is the vice president of broadcast, content and creative at HSN, part of Qurate Retail Group. She’s also a Women in Retail Leadership Circle (WIRLC) member! In this member spotlight, we asked Beverly a series of questions about both her professional role and personal life, including the woman that inspires her, her leadership...
For those of you who may be new to our community or have never had to chance to attend, the Women in Retail Leadership Summit is the premier industry event for women in leadership positions at top retailers and brands. Attendees are able learn, network, and improve their business acumen in a luxurious setting. Heading...
Managers need to have difficult conversations with employees or other team members, even if they are uncomfortable or hard. If you’re looking for advice on how to effectively have these difficult conversations, you’ve come to the right place! Before we dive into the strategies you might employ, let’s get clear on what difficult conversations look...
As the CEO and co-founder of BelliWelli, I transformed an idea for a gut-healthy snack bar into a gut health brand, challenging conventions and redefining success in the industry. After years of suffering from gastrointestinal (GI) issues, I discovered the immediate benefits of daily probiotics and fiber. I began working with my husband, Nick Wilson,...
