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Insights & Resources

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Reflecting on the Resiliency of This Retail Community

I love this time of year, especially the opportunity to ask our members to reflect on the year we’re leaving behind. On our peer group calls this month, we shared our highs and lows for the year — our achievements, celebrations, and wins, as well as our mistakes, tough times, and losses, both personally and...

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Why Retail Media Networks Should Support BIPOC-Owned Publishers

In the past few years, both brands and retailers have worked toward diversity, equity and inclusion (DEI) goals by reallocating budget to support diverse-owned businesses on both the media publisher side and the media buyer side. Retail Media Has a Stake in the Game as Media Owners Retail media is the fastest-growing segment of digital...

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Why Your Efforts to Achieve Work-Life Balance Aren't Working

Who isn’t attracted to the idea of achieving work-life balance? Everywhere I turn, there are articles like “10 steps to achieve work-life balance” or seminars that promise if you undertake certain methods or strategies all your work-life balance problems will be solved. What does it even mean? For me, work-life balance has meant somehow giving...

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Hello From Sunny San Francisco!

I’m writing this letter from the City by the Bay, where our last On the Road event of the year is taking place. If you’ve never been to one of our On the Road events — or our “mini” Women in Retail Leadership Summits, as we like to call them — let me tell you...

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20 Questions With Revae Embs, Human Resources Director, The Fresh Market

Revae Embs is the human resources director for The Fresh Market. She’s also a Women in Retail Leadership Circle member! In this member spotlight, we asked Embs a series of questions about both her professional and personal lives, including the woman that inspires her, her leadership style, her advice for the next generation of female leaders,...

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How to Deal With Deal Shoppers

If you thought the retail industry couldn’t beat the heat, think again. With sales and foot traffic up in many sectors, retail was surprisingly hot this summer. Thanks to key summer gifting holidays (Mother’s Day, Father’s Day, graduation season, etc.), party supplies, apparel, and health and beauty are just some product categories that experienced substantial visitation gains between...

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Data From 12 Million People Doesn't Lie

Women leaders are two times as likely as their male counterparts to be mistaken for someone more junior, according to McKinsey & Company’s 2022 Women in the Workplace report. Though you’re probably nodding as you read that and thinking about your own experience and those of your peers, having data to back the narrative we’re...

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3 Ways Retailers Can Drive Mobile App Engagement

Consumers expect more from the brands they choose to interact with, and retailers’ mobile apps aren’t immune from this sentiment. Smartphones serve as the intermediary between brands and consumers, forming the connective tissue in complex customer journeys. As the amount of time people spend on mobile platforms continues to surge — especially as they steadily...

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