Our brains are wired for narrative. Studies have shown storytelling initiatives result in both neurological and chemical reactions. Therefore, it’s no wonder that Courtney Addy, founder and CEO of BEACON XP, a leadership coaching and consulting practice that specializes in the design and delivery of transformational experiences for individuals and teams, calls storytelling the “No....
Greetings! My name is Susan Koger, and I’m thrilled to be the new membership director for Women in Retail Leadership Circle (WIRLC). I’ve joined the WIRLC team after nearly 19 years at a global membership organization for physicians. While there, I worked to build communities around shared interests; helped others thrive through personal connections and...
The retail industry has been challenged by a number of external factors in 2022, including but not limited to rising inflation, labor shortages, supply chain disruptions, online privacy regulations, among others. Furthermore, there’s the ongoing task of trying to keep pace with consumers’ rapidly evolving expectations, delivering experiences that meet and exceed them. To talk...
The pandemic drove massive growth in e-commerce — but with it, ingrained consumer expectations for fast, free order delivery. By the beginning of 2022, e-commerce sales were forecast to surpass $1 trillion for the first time, a milestone that, at least pre-COVID-19, wasn’t anticipated until 2024. Although big names like Amazon.com and Shopify faced a...
If you’ve never been to the Diane von Furstenberg flagship store in Manhattan, add it to your must-see list for your next trip to New York City. A haven for female creativity, ingenuity and confidence, it was the perfect place for our community to gather earlier this month for An Evening With DVF x Women...
Empowering people in an organization means enabling someone to take action and make positive decisions on their own by making them feel comfortable and confident in their abilities and potential. Fostering an empowerment culture is essential for increasing professional growth, innovativeness, and employees’ contentment. According to one report, happy employees are 20 percent more productive...
An A/B testing program is the best way to proactively ensure that your e-commerce store generates consistent revenue year-over-year. Especially at a time when direct-to-consumer (D-to-C) brands depend on companies like Meta and Google to help them generate revenue, it’s important to make sure your website is converting shoppers into buyers no matter how they...
I’m so excited to share the news that registration for the 2023 Women in Retail Leadership Summit, taking place April 17-19, is now OPEN. (Up until today, registration was only open to our members!) For those of you who haven’t attended previously, the Summit is like nothing you’ve ever experienced before. It’s three days of...
While the metaverse may not be widespread in retail just yet, there’s clear excitement among industry marketers about the new business opportunities it’s bringing. This sentiment was made clear during a panel discussion that took place last month at Total Retail Tech, an event hosted by Women in Retail Leadership Circle’s brand partner, Total Retail....
Sam Baker is an A/B testing and CRO consultant at Sam Baker Consulting, which helps digital sellers maximize online profits by helping them leverage their own data to make more money. She’s also a Women in Retail Leadership Circle consultant member! In this member spotlight, we asked Baker a series of questions about both her...
