The head of brand marketing and communications is an inspirational, strategic innovator who leverages our brand purpose and mission to identify and develop compelling marketing plans that drive results across the funnel, while creating strong emotional connections with our community. This leader is responsible for defining, creating and executing an integrated marketing strategy to build the brand and deliver on short- and long-term business goals. The head of brand marketing and communications will oversee a scrappy, high-performing team including brand, public relations, influencer marketing, partnerships, and promotions.
Launching a business is a huge endeavor. Doing it with sustainability as a core value is even better — and trickier. In a panel discussion that took place during the Women in Retail | On the Road San Francisco event earlier this month, three startup founders shared the journey of how they built their businesses...
It’s peak holiday season, and for employees in the retail industry it might feel like there’s no end in sight. We know by now how real burnout is, so what are the strategies retail leaders can use to confront and destroy that burnout? These five Women in Retail Leadership Circle members are finding ways to...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Jane Wakely, executive vice president, chief consumer and marketing officer and chief growth officer, international foods at PepsiCo. Wakely shares her discovery of the "science of growth," which she uses to best serve the consumer. She discussed her career journey through various companies and expressed her desire to go beyond the job description to find a balance between passion and expectations.
Duration: 30:54
I love this time of year, especially the opportunity to ask our members to reflect on the year we’re leaving behind. On our peer group calls this month, we shared our highs and lows for the year — our achievements, celebrations, and wins, as well as our mistakes, tough times, and losses, both personally and...
The senior manager, IT security and compliance for Design Brands leverages finely honed leadership attributes and competencies together with years of technical and functional experience in multiple IT disciplines to drive unity of effort across the entire spectrum of cybersecurity and compliance operations. This position reports to the director of IT security and compliance.
The vice president of technology is a transformative leader with vision for creating memorable and meaningful experiences for our customers and providing tools and insight to support our business. They are a key partner to the CEO and oversee all digital products and experiences across digital, e-commerce and IT.
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Our events feature: Speakers from leading retailers, DTC brands and innovative tech companies including executives from Glossier, Purple, FTD, Walmart, UNTUCKit, Rent the Runway, Rothy’s, Bonobos, Macy’s, Casper and many more. Original merchant and consumer research on marketing and ecommerce trends and...
Total Retail Tech is a free, all-inclusive event that brings select retail executives who oversee technology and marketing strategy together to learn from industry experts and each other in a small-group setting. Through compelling content, peer-to-peer exchanges, and one-to-one meetings, Total Retail Tech offers attendees a unique and valuable learning experience. Learn more.
