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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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A Look Into Ben Bridge Jeweler's First Foray Into the Metaverse

Ben Bridge Jeweler, one of Women in Retail Leadership Circle’s corporate partners, recently entered the metaverse by hosting a virtual store in Decentraland during Metaverse Fashion Week 2023 (MFW23), a global fashion industry event that took place March 28-31. The event featured 60 participating brands — including DKNY, Tommy Hilfiger, Coach and adidas — that...

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How Lisa Collier Combines Her Passion for Sports, Product and Giving Back at Under Armour

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Lisa Collier, chief product officer at Under Armour, a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Listen in as Collier discusses why she jumped at the opportunity to join the company in the midst of the COVID-19 pandemic, the goals she's working on right now at Under Armour, and how she keeps her team motivated and engaged, and more.

Duration: 15:31
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Learn All About Loyalty at the Loyalty Expo in Orlando Next Month!

As consumer loyalty continues to wane amid inflation — with price taking precedence over brand for many shoppers — retailers are finding it more challenging to acquire new customers. That’s why it’s more important than ever that retailers focus on making sure their loyalty programs are in top shape. After all, well-run consumer loyalty programs...

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The Importance of Team Building

Teamwork makes the dream work. We all must have heard this phrase countless times in our careers by now. But the reason it is so well-known is because, well, it’s true. Simply put, you can overcome your biggest obstacles if you have a team that shares a common goal and works together to achieve it....

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Women in Retail Leadership Summit Speaker Kim Gravel on How to Restore Your Confidence

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Kim Gravel, CEO and president of Hardee Girl, Inc. (Belle by Kim Gravel, Belle Beauty Cosmetics), entrepreneur, TV personality, life coach and author. She's also a keynote speaker at Women in Retail Leadership Circle's sold-out 2023 Women in Retail Leadership Summit! Listen in as Gravel discusses her entrepreneurial career journey, how her childhood upbringing instilled a drive to be successful, how she created her brands through a partnership with QVC, and more.

Duration: 19:40
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