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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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Last Chance to Register: Positioning Yourself for a Corporate Board Seat

In today’s corporate landscape, companies are actively seeking leaders who bring diverse perspectives and specialized expertise to their boards. Yet even as demand grows, the path to securing a corporate board seat can still feel unclear. That’s why you won’t want to miss our member-only workshop, Pathways to the Boardroom: Positioning Yourself for a Corporate...

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Why Empathetic Leadership Matters to BP's North American CMO

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Alyssa Callahan, chief marketing officer, North America for bp, a global energy company. Listen in as Callahan discusses how her leadership style has evolved as her career moved into different industries, from beauty to travel to energy; leading teams through transformation; how to identify an empathetic leader; the advice she gives her mentees on navigating change and leading with purpose; and more.

Duration: 15:58
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Pride Month 2025: How Retailers and Brands Are Celebrating

Pride Month 2025 is more than a celebration — it’s a moment for retail brands to lead with purpose. For retailers, Pride Month is a business and cultural opportunity to demonstrate real allyship. During Pride Month in previous years, brands have amplified messaging in products and campaigns as a way to celebrate the community’s ongoing...

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The Inner Circle Q&A: Melissa Wong, Co-Founder and CEO, Zipline

Meet Melissa Wong, co-founder and CEO of Zipline, a leading operations platform for field teams within brick-and-mortar stores (and one of Women in Retail Leadership Circle’s amazing partners). Founded in 2014, Zipline drives better business agility, sales execution, and employee engagement for the world’s most innovative retail brands. Today, tens of thousands of stores and hundreds...

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Ulta President and CEO Kecia Steelman on Giving Yourself Grace as a Working Mom

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Kecia Steelman, president and CEO of Ulta Beauty. This episode was recorded at the 47th annual Outstanding Mother Awards in New York City, where Steelman was honored as a 2025 Outstanding Mother. Listen in as Steelman shares a lesson from her mother that shapes the way she leads, advice for other working parents who are striving to be great leaders, and more.

Duration: 9:57
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Join Us for Total Retail Tech!

We’re getting excited for Total Retail Tech — a martech event hosted by our sister brand, Total Retail — taking place Sept. 8-10 in Atlanta. This event brings together senior retail executives and leading technology providers for candid, solution-focused conversations. Unlike other events, Total Retail Tech focuses on real-world challenges — think transforming supply chains through...

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