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Melissa Campanelli

Melissa Campanelli is the co-founder of the Women in Retail Leadership Circle, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. She is also the brand and content director of the Retail and Travel Group at NAPCO Media. Prior to those positions, Melissa spent ten years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” In her free time, Melissa loves exploring New York City and Brooklyn and spending time with her family.
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Cool Tech: This Smart Bra Can Replace Your Fitness Tracker

I just heard about this cool new wearable tech, um, development, and wanted to share it with you.  A company called Sensilk is launching a “smart bra” with sensors built into it that sync to a wearer’s smartphone and can track heart rate, calories burned, duration, distance, days since the user’s last workout, and more. Just imagine:...

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Winning Negotiations: Why You Should Always Ask!

Did you know that not negotiating you salary can cost you more than $1 million over the course of your career? And that, in many cases, when a team is being onboarded, women usually take the initial salary offered and the men negotiate. Why? Some experts say it’s because women are afraid of hindering their...

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Do You Know Your EQ?

No, that’s not a typo. We’re not talking about your IQ. We know how smart you are. Let’s talk about your EQ – your emotional intelligence. In part three of the Power Panel series, we’re discussing EQ. (Here’s part one of the series, and here’s part two.) The “Power Panel” is a panel of executive women in...

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The ‘Power Panel’ Discusses Failing Gracefully

Last week, I wrote about the “Power Panel,” a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. Panelists included Miki Racine Berardelli, president, digital commerce and chief marketing officer at Chico’s; Gerri Elliott, director, Whirlpool, Bed Bath...

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The ‘Power Panel’ Discusses Communication

Do you know what the “Power Panel” is? It’s a panel of executive women in the retail space who spoke during a session on leadership at the Women in Retail Leadership Summit in Miami last month. These ambitious, successful women who dreamed big and achieved their personal and professional goals while staying true to themselves...

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How ‘Empty Nesters’ Are Shopping May Surprise You

Terrified of technology and social media. Behind the times. Immersed in traditional media. These are just a few of the labels marketers and society in general have heaped on the 45-plus generation, creating widespread stereotypes and misinformation about this demographic on everything from how they make purchasing decisions to how they get information to how...

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How Net-a-Porter Does Customer Acquisition

Content, new categories, out-of-home advertising, events and authentic influencers are the leading tools in Net-a-Porter’s (NAP) customer acquisition toolbox, according to Heather Kaminetsky, vice president of marketing for the Americas at the global online luxury brand. Heather discussed these strategies while speaking on a panel titled Innovative Acquisition Strategies for the Modern Retailer at the...

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The Most Powerful Working Mothers in Retail

Just in time for Mother’s Day, Working Mother magazine just released its list of the 50 Most Powerful Moms of 2015. Each year, Working Mother chooses 50 remarkable women whose influence is felt on a daily basis by their singular talent, hard work and intellectual capital — not to mention courage, strength, love of family...

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Looking for a Few Good Broads

Do you serve on a corporate board? Do you want to serve on one? Then Gerri Elliott would like to hear from you! Who is Gerri? Besides being a women in leadership speaker extraordinaire (she just spoke at the Women in Retail Leadership Summit, where she received a standing ovation), she also serves on the...

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Women in Retail Leadership Summit in Tweets

We came. We saw. We conquered. About 160 successful, motivated and passionate women from the retail world descended upon South Beach last week for the second annual Women in Retail Leadership Summit, and a phenomenal time was had by all. Words like “life changing,” “incredible,” “inspiring,” “amazing” and “transformative” were bandied about by attendees as...

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