To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Social commerce refers to sales on social platforms like TikTok and Instagram. Brands are increasingly seeking to capitalize on the avid attention those platforms command, bringing products directly to consumers to boost discovery, reduce friction, and drive transactions. To take advantage of social commerce, brands need to expand their social content strategies. When many marketers...
Endless articles and news coverage about the supply chain have surfaced over the last several months, so what’s left to be said about the topic? Actually, a lot. The real issue with the supply chain begins at the source and, sourcing, at most companies, rarely has a seat at the table. Much like the reporter’s...
Shoppers today are far less likely to stay loyal to a specific brand. Instead, they’re driven by a desire to try new brands, new products, and new categories every time they want to make a purchase. They’re in a new state of mind where shoppers prefer to explore and are primed to want to go...
In today’s connected world, we’re practically drowning in a sea of information. If there’s anything we want to know, we can tap into a wide number of sources to educate and inform ourselves before we make a move. Shoppers are doing this in spades, carefully researching purchases on everything from smaller buys like dog treats...
Like the elusive term “social media,” the “metaverse” is an always-evolving concept that retailers are just beginning to explore. During the recent Women in Retail and Total Retail Virtual Exchange, Rebecca Minkoff and Emma Chiu, global director of Wunderman Thompson Intelligence, sat down with Phyllis Marcus, a partner at Hunton Andrews Kurth, to discuss what...
In this video interview, Women in Retail Leadership Circle consultant member Melissa Priest, president and CEO of Alexandretta Transportation Consulting, shares her industry insight into the state of the parcel market. She dives into five trends she’s tracking as well as offers best practices for retailers navigating these shipping challenges. The trends include: increasing surcharges...
Stories are powerful. They help brands and retailers explain their place in the world and relate to shoppers and consumers in ways that no discount scheme or store design ever could. So in a world where 76 percent of shoppers say they want to be as informed as possible before making a purchase, brands and...
This video features a recording of a panel discussion that took place during the 2022 Women in Retail Leadership Summit, which was held April 25-27 in Miami. The session, Solution Stories: A Real Discussion Around Retail Challenges and How Leaders Solved Them, featured the following leaders: Sharonda Weatherspoon, Senior Vice President, Stores, and Co-Chair for...
Any retail media network (RMN) looking to scale must establish capabilities in sales, audience strategy, media activation, and reporting and insights. There’s no one-size-fits-all approach for doing that, leaving many RMN teams wondering when to build their own tools or tech, when to buy pre-existing capabilities, and when to work with a partner. Each option...
While the pandemic brought many changes, perhaps the most prevalent one was how it changed the way people think about work. Many executives spent the early days of the pandemic reflecting on what the purpose of their lives were and re-evaluating how and where their careers fit into them. Since the pandemic began, prospective employees...
