Have an idea that you want to transform into a startup company? The content featured in this category offers you the opportunity to learn about the stories of how women design, launch and run their own businesses. Get tips, actionable advice, and other valuable information from women who have been there and done that, helping to turn your dream into a reality.
Let’s play buzzword bingo. Between big data, optimization, predictive analytics, visual analytics and unstructured data processing, there’s a lot going on in the business intelligence world that has a direct impact on retailers. Buzzwords don’t win the hearts and minds of consumers however; those can only be had through the right products, the right prices,...
Staples is making strides to rebrand globally and locally. Over the last year, the office supply chain has been on the brink of bankruptcy a few times, yet thanks to a renewed focus on omnichannel initiatives and strong leadership, forecasts are calling for a stronger company in the near future. In fact, just today Staples...
While having and/or being a female boss can come with its own set of challenges, in too many fields today female role models are a luxury that can’t be taken for granted. According to a recent New York Magazine article, 10 Women on Their Female Bosses, a woman boss can help you figure out who...
With some help from Google, a group of women are changing history by spotlighting “herstory.” SPARK Movement has partnered with Google to create a smartphone app called “Women on the Map,” just in time for Women’s History Month. The app alerts users when they’re near places where women made history. SPARK, which stands for Sexualization...
Welcome to our newest feature, The Inner Circle Confab, where we’ll feature a question of the week along with the answers of a select group of women retail leaders. This week’s confab question: “Quarter two is upon us. What’s you biggest goal for the quarter?” What follows is select answers from retail executives. Joan Abrams...
The ability to network, interact with and learn from your peers is what the Women in Retail Leadership Circle (WIRLC) is all about. Nowhere is this more evident than at the Women in Retail Leadership Summit — taking place this year April 22-23 in beautiful (and warm!) Miami Beach — and, in particular, during the...
Did you know the average tenure for chief marketing officers (CMOs) at U.S. consumer brand companies increased to 48 months in 2014, which is double what it was in 2004? This juicy tidbit of information was revealed in the 11th annual CMO tenure study by executive search consulting firm Spencer Stuart. In addition to being...
Is your company investing in innovation and technology? If not, it’s likely falling behind the competition. Innovation is what’s fueling retailers’ growth in today’s digitally focused marketplace. It’s not a coincidence that leading retail brands such as Nordstrom, Zappos, Amazon.com, Home Depot, Sephora, Wal-Mart, just to name a few, have all invested significant resources to...
The Twitterverse was abuzz last week when Google Executive Chairman Eric Schmidt was called out for repeatedly interrupting U.S. Chief Technology Officer and former Google employee Megan Smith, the only woman who was speaking with him and writer Walter Isaacson on a panel at South by Southwest. Here’s what went down, according to reports: Schmidt...
Is it reasonable to expect that a retailer selling appliances would be able to share the same digital marketing strategy as a brand that sells sneakers? Or a company that sells office supplies marketing to consumers and prospects the same way a fashion apparel brand would? If they could it would certainly make retailer marketers’...
