Have an idea that you want to transform into a startup company? The content featured in this category offers you the opportunity to learn about the stories of how women design, launch and run their own businesses. Get tips, actionable advice, and other valuable information from women who have been there and done that, helping to turn your dream into a reality.
This post was originally featured on Women in Retail Leadership Circle sister brand Retail Online Integration. “We learned very quickly that we had no idea what we were doing.” That’s how Meredith Mahoney, senior director and general manager of Birch Lane, a home décor brand that’s part of formerly online-only Wayfair Inc., bluntly assessed the company’s...
While Silicon Valley’s male-dominated culture is in the spotlight now due to a gender discrimination lawsuit against Kleiner Perkins Caufield & Byers, a session I attended at South by Southwest (SXSW) on Sunday made me believe the investment community is changing. During the session, I heard stories and motivations from a panel of women who have created...
Last Wednesday, Wal-Mart announced it would release a new “Women Owned” logo that would appear on retail packaging of products from women-owned companies. This initiative is part of a broader campaign by the retail giant to source its products more from women-owned businesses. “As the world’s largest retailer, we have the opportunity to use our...
Who: Hillary Clinton and Chelsea Clinton Why: For spearheading a powerful campaign called “Not There” to remind the world that despite significant inroads into gender equality, we’re still not there just yet. On March 8, International Women’s Day, you may have noticed that many images of women in ads and on magazine covers had disappeared....
Motivated to take the next step in your career, but not sure how? Does fear of failure keep you from climbing the corporate ladder, leaving you languishing in your current position? While it’s true that some people may be natural born leaders, there are plenty of other successful people who have learned on the job....
Wanda Gierhart, chief marketing officer at Neiman Marcus, as well as member of Retail Online Integration’s Top Women in Omnichannel Retail for 2011, shared why the luxury retailer chose music to help enhance its brand in this interview with Adweek. “The ‘Make Some Noise’ platform is about bold women and bold voices in music, tech,...
We’ve all heard that companies led by women perform better than those led by men. Well, according to a new study from Quantopian, a Boston-based trading platform that relies on crowdsourced algorithms, women CEOs in the Fortune 1000 drive three times the returns as S&P 500 enterprises run predominantly by men. The study examined how...
New customers are the lifeblood of any retail business. With that in mind, retailers are investing significant time and resources into their customer acquisition efforts. Whether it be search marketing (paid or organic), social media, email, display advertising, content marketing, text messaging, affiliate marketing, catalogs or a host of other acquisition channels, finding what works...
Betsey Johnson, designer extraordinaire and fashion legend, stopped by Reddit last week for a AMA (aka Ask Me Anything) session, which lets the general public ask questions to a given guest about any topic. The full list of questions and answers can be found here, but what follows are seven things I learned about Betsey...
There are certain women in the retail industry that capture the attention of a room. Jenna Lyons is one of them. Over the last decade, Lyons has made J.Crew into a household name and, in the process, she herself has become an icon. Lyons is recognized not only for her signature look, but for her...
