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The Importance of Real-Time Analytics and Live Redemption Rates

Imagine you’re driving with a blindfold on. It would be pretty hard to get where you’re trying to go. That is the challenge facing omnichannel retail marketers in our ever-evolving digital landscape. Existing data solutions are lagging, imprecise, and sometimes even irrelevant. This makes it difficult for marketers to access the information they need to...

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Submit Your Nominations for the 2025 Top Women in Retail Report

Women in Retail Leadership Circle (WIRLC) wants your input on the leaders that should be honored in our 15th annual Top Women in Retail report! This annual resource highlights leading women executives in the retail industry. This is your chance to recognize those truly outstanding women retail leaders for their admirable work. Submit your nominations...

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3 Tips to Help Leaders Improve Communication and Strengthen Relationships

Leading a team is challenging, especially when it feels like you’re constantly putting out fires. While results are crucial, it’s relationships that truly drive success. Too often, we hit the snooze button on the most vital part of our business — our people. Courtney Ramsey, leadership development consultant and author of “Share Your Genius: 35...

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Creating Impact: Embracing Your Trash Elephant

Today we’re going to travel back in time. We’re going to go all the way back to … 2005. OK, I know it’s only 20 years ago, but in the 21st century we evolve faster than ever. And in 2005, many things were different. Do you remember attending festivals in 2005? I do. I worked...

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Join Us for an Evening at the DVF Flagship Store

You’re invited to a fabulous evening with Women in Retail Leadership Circle at the iconic Diane von Furstenberg flagship store in Manhattan’s Meatpacking District! We’re kicking off the event with an inspiring panel featuring trailblazing women in retail, including Claudia Cividino, president at Jared at Signet Jewelers; Nathalie Gerschtein, president at L’Oréal, North America; and...

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'Credit Invisibles' Deserve to Be Seen — and Served

Life in America is harder when you’re a “credit invisible.” I understand the challenge firsthand as I was once invisible with no credit score myself. That’s why I’m proud of the work we’re doing at Synchrony every day to help others on the pathway to financial responsibility and stability. If you have no credit history...

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Women in Retail Leadership Circle Members Named as Retail Voices by NRF

Women in Retail Leadership Circle (WIRLC) is thrilled to announce our partnership with the National Retail Federation (NRF) and RETHINK Retail to launch Retail Voices by NRF for 2025, spotlighting leaders who are elevating our industry to new heights. Retail Voices honorees are inspiring change through their influence in the community, industry insights, and dedication...

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How Brand Bonding and Consumer Currencies Cut Through Today’s Crowded Market

In our roles, we’ve faced challenges ranging from launching an emerging brand to reinvigorating an established brand and identifying new audiences to woo. Each case requires articulating a clear consumer value proposition and highlighting the strongest areas of differentiation. But is that approach enough to truly break through to consumers? In today’s crowded landscape, brands need something more meaningful...

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