Having the ability to continuously adjust to external factors has always been a part of a business owner’s DNA, but as the pandemic forced never-before-seen changes at a shockingly rapid pace, many businesses found that their go-to partners were unable to keep up with the complexity of these fluctuating needs. As a result, many business...
Hammocks make me smile, whether they’re occupied or not, still or moving softly in the wind, hanging in a land-locked backyard or enticingly at a beachside resort, or simply pictured beautifully in a catalog (thank you, L.L.Bean for inspiring my purchase decades ago!). Hammocks make me smile whether they’re hung from pine trees during a...
Registration is officially open for the 2021 Women in Retail Leadership Summit, happening October 11-13 in Miami. This exclusive, in-person event offers women executives at leading retailers and brands the opportunity to improve both their professional lives and business strategies. The Summit provides attendees access to powerful and engaging content from women retail leaders and...
Total Retail, sister brand of Women in Retail Leadership Circle, is hosting an educational webinar today (June 9) at 2 p.m. ET. The COVID-19 pandemic disrupted marketing plans for most retailers, focusing their attention on consumer safety concerns, e-commerce demands, and supply chain issues. Now that we’re emerging into the post-pandemic era, retailers have the opportunity to re-calibrate their customer strategies, finding the right balance between acquisition and retention, while continuing to deal with the marketplace realities.
To stay competitive in the post-pandemic market, retail businesses, regardless of their size, need to audit their digital transformation efforts and make sure they’re still relevant to their customers. Whether you have a formal digital transformation strategy in place or just considering one, the time to focus on your efforts is now. Businesses that fail...
Nicole Mason is the founder of One Mason Lane, a marketing consulting firm, and the former director of product marketing and innovation at Macy’s. At Macy’s, she was responsible for the development and implementation of an integrated marketing strategy rooted in acquisition and retention specifically for Macy’s Labs innovation efforts. Nicole is also a Women...
Transitioning into the “new normal” during the pandemic was hard enough for women working in retail, as some brick-and-mortar retailers closed their doors, while others instituted in-store customer limits, as social distancing, masks, and hand sanitizer became the rule of the day. What do the pandemic and subsequent reopening mean for the future of retail,...
I’m sure you’ve seen that the 2021 Fortune 500 includes 41 companies led by women. What do you think about the news? Do you feel as I do — grateful for an all-time high in female leaders on the list, but hyperaware that the record-breaking number is still so few women? An additional positive from...
New York Fashion Tech Lab, a community-driven, relationship building, collaboration, and business development platform designed to support women-led companies that have developed innovations at the intersection of fashion, retail, and technology, will host its annual Demo Day on June 23. The unique digital experience highlights the future of fashion, retail and innovation.
Jasmin Foster knows from personal experience that feelings of inclusion are deeply intertwined with personal well-being. That’s why she founded Be Rooted, a Black-owned stationery brand dedicated to inclusivity and diversity. In this interview, Foster shares how Be Rooted became the first ever Black-owned stationery brand to debut in Target, obstacles the brand overcame while...
