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Jennifer DiPasquale

Jennifer DiPasquale is the President and Co-Founder of Women in Retail Leadership Circle (WIRLC) and Total Retail. Jen is a seasoned retail pioneer with more than 20 years of experience in the industry. Jen launched the Women in Retail Leadership Circle, an exclusive community of women executives at leading retailers and brands. The mission of WIRLC is to foster leadership development for executive women in retail by providing an unparalleled mix of events, content, and elite connections. Under Jen’s command, the WIRLC has seen triple digit growth over the past five years. The community is comprised of successful, motivated and passionate women from the entire retail and brand ecosystem who have a strong belief that investing in themselves and in other women is good business. From CEOs with years of experience to directors working their way up, the common thread is women coming together to learn from each other and help each other succeed. Focused on both business strategy and executive professional development, WIRLC offers women leaders the opportunity to network, discuss industry issues and learn how to become better leaders. Due to the success of WIRLC, Jen won the esteemed Women in Publishing Award in the Entrepreneur category. Jen has also launched a series of events in the retail industry, including the marquis events, the Women in Retail Leadership Summit and Total Retail Tech. She’s the conduit between leading retailers and technology solution and service providers. When she isn’t working, you can find her chasing after her three crazy, adorable kiddos and the cutest Havanese dog ever!
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Announcing New Industry Partner Memberships

We’re entering a new chapter for the Women in Retail Leadership Circle, one full of connection, innovation and opportunity. This season of On the Road events (five cities, 700-plus attendees, and countless connections) has set the stage for what’s next, and we couldn’t be more excited to share it with you! First, mark your calendars...

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Tough as a Mother Tribe Founder's Mission to Unite Mothers Across the World

In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Jennifer Cervantes, founder and CEO of Tough as a Mother Tribe, a jewelry brand empowering women in their motherhood journey by honoring the raw, real and joyous moments. Listen in as Cervantes discusses her career background, how a difficult period in her motherhood journey inspired her to launch Tough as a Mother Tribe, and her mission to make mothers feel seen and loved through her pieces.

Duration: 24:18
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Shipt's CBO on How Diverse Teams and an Open Culture Deliver Growth

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale interviews Rina Hurst, chief business officer at Shipt, the same-day delivery service across retail for the U.S. Listen in as Hurst discusses how her team managed rapid growth at Shipt in the past year, the impact of Shipt's heavily female and diverse leadership team, and why diversity and inclusion efforts are essential to build and improve its business.

Duration: 25:28
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Rezort Collection's Co-Founders on Bringing Comfort and Style to Pandemic Wardrobes

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Jennifer DiPasquale interviews Francis Sango and Catherine Liss, co-founders of Rezort Collection, a new women’s clothing brand that focuses on women feeling and looking their best by creating comfortable yet elegant and stylish clothes. Listen in as Sango and Liss discuss their career backgrounds in the fashion industry, how the pandemic inspired them to launch Rezort Collection, and how the apparel brand is bridging the gap between comfort and fashion.

Duration: 27:40
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How Allie Egan is Treating Skin From Within Using Health Data at Veracity

In this episode of Women in Retail Talks, Women in Retail Leadership Circle President and Co-Founder Jennifer DiPasquale interviews Allie Egan, founder and CEO of Veracity, a new brand and platform for skincare and wellness that helps to take the mystery out of skincare. Listen in as Egan discusses her career background, what inspired her to launch Veracity, and how the company creates a personal skincare experience based on real data about hormones and other bio-factors.

Duration: 28:18
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Here's How to Keep Remote Workers Engaged

If you’re like me, dozens of how-to articles appear in your inbox and social feeds every day that discuss everything from how to lead better to how to make the best sourdough bread. Most of the time I breeze past them, but the title of the following article by Travis Hubbard, from Medium’s Entrepreneurs Handbook,...

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How Paper Source is Finding Success With its In-Store Return Program

Paper Source, the Chicago-based stationery and gift retailer, is bringing much needed foot traffic into its brick-and-mortar stores — even during the pandemic — thanks to a returns program it launched with Happy Returns. “Return Bars” allows online shoppers from Happy Returns’ retail partners to return products in person at all Paper Source stores, eliminating...

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Chico's FAS Exec Mary van Praag on Visionary Leadership

What does it mean to be a visionary leader? According to Mary van Praag, president of the Intimates Group at Chico’s FAS, which includes the Soma and TellTale brands, it starts with believing in yourself and your team, and helping people along the way. “A visionary leader’s role is to inspire people towards a vision...

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