To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Imagine walking into a sleek, modern retail space where every item on display seems carefully curated just for you. The store associate greets you by name and knows your preferences from your online profile. As you browse, interactive displays and personalized recommendations enhance your shopping journey. This is the future of retail, where compact, data-driven...
In 2023, 57 percent of B2C martech leaders said they planned to deploy generative artificial intelligence within the next 24 months, according to a Gartner survey. Marketers are under pressure to get GenAI working on behalf of their organization’s bottom line as quickly as possible. However, many consumers remain wary of AI and the companies...
Hosted by Women in Retail Leadership Circle’s sister brand, Total Retail, Total Retail Talks is a podcast for retail executives who crave the knowledge and insights needed to stay successful in today’s fast-paced industry. In episode 457 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Margot Grinberg, president of Movado, an iconic Swiss watch brand recognized for...
I’ve always been passionate about creating loyalty programs for brands. It’s a valuable way to connect with and learn from your customers while delivering concrete business results, especially as customer acquisition costs rise. Before implementing a loyalty program, my team and I spend significant time contemplating these essential questions: Customer value proposition: Why would our...
It’s high time companies embraced what Pride Month encompasses beyond the month of June. Many are already doing this; some have a ways to go. As Rachel Covello, CEO and publisher of OUTCOAST, wrote in a recent LinkedIn post, “Pride is more than a parade or a party; it’s a declaration of our right to...
If you know me, you know I spent this spring basking in the glow of women’s college basketball. You also know I admire South Carolina’s kickass coach, Dawn Staley, for her fervent loyalty to her players and her unwavering, courageous leadership. So it will come as no surprise that I loved her answer to the...
After a few turbulent years, the stage has been set for retail’s in-store resurgence — fueled by technology. According to Gartner, retailers are continuing to invest in technology to engage with customers in-store and online — and find new audiences in the process. This spending will focus on marketing and IT functions to target new...
Have you seen the latest campaign from e.l.f. Beauty? It’s big and bold, and it encourages more diversity across U.S. corporate boardrooms. The eye-catching media campaign began appearing on digital screens surrounding Wall Street in New York earlier this month and is called “So Many Dicks.” The campaign is part of e.l.f. Beauty’s ChangeTheBoardGame, an...
In this clip from the 2024 Women in Retail Leadership Summit, Angela Clark, head of digital, Patagonia, and Emily Culp, chief brand and strategy officer, BodyHealth, discuss examples of when they’ve used generative AI and their learnings from those experiences. Clark and Culp were joined on stage by Fiona Tan, chief technology officer, Wayfair; and...
The stakes are high in today’s ever-changing economy, and companies must make the right supply chain decisions or risk being left behind. Navigating the complexity of today’s supply chain requires utilizing converging technologies such as artificial intelligence (AI), machine learning (ML), decision science, and operations research for more informed, data-driven decisions. However, leveraging these components...
