To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Imagine shopping with your friends and realizing as you look around the store that you’ll have to ask the manager for the “plus size” department. From experience, I can tell you it’s not ideal. With the average woman in the U.S. fitting a size 16, millions of people have dealt with this same familiar scenario,...
As retail shippers continue to look toward the 2021 peak season, it’s critical to address where the market is today and how that will continue to impact the rate and service outlook for peak and into 2022. On the heels of COVID-19, we sit in the most complex environment for parcel rates and service that...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Editor Marie Albiges interviews Mary Rodgers, director of marketing communications at Cuisinart, kitchen appliances for professional and home chefs. Rodgers discusses her 25-year career with Cuisinart, how she's helped to grow its marketing department to what it is today, and how the brand's entrepreneurial spirit aided its pivots during the COVID-19 pandemic.
Duration: 30:52
The pandemic made for one of the most organic and authentic tests of the world’s progress towards digital innovation, demonstrating how resilient all businesses were. One of the greatest, long-lasting effects of COVID-19 on the retail industry is the digital movement it accelerated. Businesses that had higher shares of e-commerce before the crisis (i.e., early...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Director Kristina Stidham interviews Kelly Byrne, commercial director of Nasty Gal, an international women’s fashion brand, part of the boohoo group. Byrne discusses the Nasty Gal business and how founder Sophia Amoruso's #GIRLBOSS mentality still shines through the brand ethos, as well as inspires Byrne personally to trust her gut instincts and take risks.
Duration: 24:07
Acceleration of the digitization of the customer experience and the supply chain as well as leaning into customer needs and wants are just a few ways the pandemic has changed the retail industry, according Julie Pike, chief merchant at Bonobos, who spoke during the July Women in Retail and Total Retail Virtual Exchange. For Bonobos,...
By now, there’s no question influencer marketing is a key aspect of any retail marketing campaign. The power of working with influencers has been proven too many times to count, but just because it’s a tried-and-true practice doesn’t mean it’s a one-size-fits-all solution. To implement a successful influencer marketing program, it’s crucial to understand the...
When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind? Chances are good it was in your college years or later. Or when you...
There’s a pent-up demand to shop now that the COVID-19 pandemic has subsided in many regions across the country. It’s clear that people have missed the social connection and thrill that comes with retail therapy. Larger retailers, including Walmart, Target, and The Home Depot, have already benefited from this retail bonanza, seeing first-quarter revenues 15...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Nina Barjesteh, senior vice president of product development and design at DICK’S Sporting Goods. Barjesteh discusses her career background in retail merchandising, what drew her to join DICK'S, and how the sporting goods brand forecasts new product demand based on consumer habits.
Duration: 21:24