To survive in today's economic climate, retailers must stay on the cutting edge of technology, business strategy, and more. This section is all about business strategy, with content focused on topics such as retail technology trends, retail and e-commerce marketing strategies, merchandising, omnichannel best practices, and more!
Like virtually every business out there today, my company’s leads and sales took a drastic downturn in late March, when the coronavirus forced many businesses to shutter. Our sales dropped 58 percent over the next five weeks compared to the first 11 weeks of the year. I freaked out, I won’t lie. I probably wasn’t...
We blinked and, suddenly, the future of work became now. The COVID-19 pandemic circling the world transformed the gradual advance of remote work into a stampede, compelling millions of people to abandon the office and go home. Now, companies and their workers ask: “How do you do distributed work the right way? How do you run a remote operation with the most efficiency?" Toptal knows the answer firsthand.
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Co-Founder Melissa Campanelli interviews Stacy DeBroff, founder and CEO of Influence Central, a social and digital consultancy. Listen in as DeBroff discusses a recent report Influence Central published based on a consumer behavior survey. She shares some of the data found in the report, including consumer behavior shifts during COVID-19.
Duration: 19:22
During the Women in Retail and Total Retail Virtual Exchange on May 28, 2020, Deirdre Quinn, co-founder and CEO of Lafayette 148 New York, an upscale women’s apparel brand, participated in an interview that touched on everything from how the company began making and providing surgical gowns for healthcare workers on the front lines of...
It was impossible for retailers to be completely prepared for a crisis like the coronavirus pandemic considering something to its magnitude has never happened before. No business had all the right answers for how to navigate the crisis. However, seeing how your peers are handling similar issues can help — or at least make you...
COVID-19 has triggered a paradigm shift in the fashion industry. This was a key finding from a recent report published by Martens & Heads! Executive Consultancy titled, Beyond 2020: Reflections On the Next Chapter. The report compiles responses from a questionnaire Martens & Heads sent to its retail- and fashion-based clients and members of its...
In this episode of Women in Retail Talks, Women in Retail Leadership Circle Digital Content Manager Kristina Stidham interviews Saskia van Gendt, head of sustainability at Rothy's, a women’s shoe and bag brand known for its sustainable knit fabric that’s made from recycled bottles. van Gendt shares how and why Rothy's launched the Open Innovation Coalition, and what the program has been able to achieve so far.
Duration: 27:46
As retailers navigate these uncertain times during the COVID-19 pandemic, different problems are arising. One such problem is the excessive inventory that many retailers are now saddled with. Many brick-and-mortar stores are temporarily closed to help contain the spread of coronavirus, and millions of Americans are cutting back on frivolous spending due to being laid-off....
During the Women in Retail and Total Retail Virtual Exchange, held on April 28, Rebecca Minkoff, co-founder and creative director, Rebecca Minkoff, participated in an interview that touched on a wide range of topics. In this video clip from the session, Minkoff notes that out of times of great challenge, such as economic depressions and health...
To help address the retention challenge, retailers are looking to technology solutions that can help them leverage their most critical asset — data, and more specifically, customer data. Data on where, when and how much customers spend provides retailers with the information they need to craft relevant messaging and offers. With that, they can increase engagement and build long-term, loyal relationships.
